Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • Innovation supplement 2024
    • Pig & Poultry Fair Guide 2024
    • May 2024
    • April 2024
    • Buildings Supplement
    • March 2024
    • Pig Nutrition (Beyond Zinc)
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • National Pig Awards Supplement 2023
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. 2025 Buildings supplement
    5. February 2025
    6. 2025 Nutrition Supplement
    7. January 2025
    8. December 2024
    9. November 2024
    10. National Pig Awards supplement
    11. October 2024
    12. September 2024
    13. August 2024
    14. 2024 Pig Health supplement
    15. July 2024
    16. June 2024
    17. Innovation supplement 2024
    18. Pig & Poultry Fair Guide 2024
    19. May 2024
    20. April 2024
    21. Buildings Supplement
    22. March 2024
    23. Pig Nutrition (Beyond Zinc)
    24. February 2024
    25. January 2024
    26. December 2023
    27. November 2023
    28. National Pig Awards Supplement 2023
    29. October 2023
    30. September 2023
    31. Health Supplement
    Featured

    May 2025 issue of Pig World now available

    May 1, 2025
    Recent

    May 2025 issue of Pig World now available

    May 1, 2025

    April 2025 issue of Pig World now available

    April 4, 2025

    March 2025 issue of Pig World now available

    March 6, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Marketing

£2.7m pulled pork campaign targets key spring events

PW ReportersBy PW ReportersJanuary 26, 20162 Mins Read
LinkedIn Twitter Facebook Email

A two-phase pulled pork promotion, worth £2.7 million, will kick off on February 10, timed to boost consumer demand for Valentine’s Day, Mothering Sunday and Easter, with a second burst of activity following around the May Bank holidays.

Launched by a TV advertising campaign, supported by PR, social media and in-store activity, the phase one programme will include the unveiling of a “love rub” to be applied to pork and engagement with some of the UK’s top “daddy bloggers” to get fathers and sons cooking pulled pork on Mothering Sunday.

Last year’s campaign is credited with boosting fresh pork sales by £7.8m, getting an extra 206,000 households to buy pork shoulder. The new campaign is designed to move product demand forward again.

“Extensive research showed consumers saw pork as not being relevant to modern life,” said AHDB Pork sector strategy director, Mick Sloyan, adding that the new campaign would seek to address this perception by using pulled pork to illustrate that buying pork can be modern, exciting and easy to cook and also a pleasurable experience for family and friends.

“There won’t be changes overnight, however, as it takes time to alter consumers’ perceptions.”

Headline image shows valentine pot pies, made for the new campaign

Share. LinkedIn Facebook Twitter Email
Previous ArticleDon’t view China as the “golden goose” warns AHDB Pork
Next Article M&S and Waitrose top farm animal welfare performance list
PW Reporters

Read Similar Stories

NFUS identifies ‘£500m opportunity’ after surveys shows disappointing level of Scottish sourcing

April 22, 2025

Scotland’s top selling burger brand launches new summer BBQ range

April 22, 2025

Retailers continue to show solid support for British pork products, Porkwatch survey shows

April 21, 2025
Latest News

UK livestock sectors urged to take part in survey on vaccine availability

May 14, 2025

APHA to use genomics to boost disease surveillance in £10m project

May 13, 2025

AHDB and Livetec join forces to stage ASF contingency planning workshops

May 12, 2025
Sponsored Content

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024

Tackle the root cause of PWD with free diagnostic tests

March 1, 2024
Current Pig Industry jobs
  • Pig Stockperson – Ref 1738 Co. Fermanagh

    • County Fermanagh
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1737 Shropshire

    • Shropshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Managing Director

    • Oxfordshire and North Yorkshire
    • United Pig Co-operative (UPC)
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.