Ladies in Pigs has announced that Debbie Wilson, who has 30 years of experience in pig farming, has been appointed as its new chairwoman.
Mrs Wilson, from Preston near Hull, has taken on the role after a nationwide search for a suitable candidate. She takes over from Sue Woodall who has served 10 years in the role.
Mrs Wilson and her husband Nigel live just outside Hull where they farm 200 acres and have a 140 sow breeding herd with progeny.
She said: “Having been married to a pig farmer for nearly thirty years and helped with all aspects of rearing and finishing pigs I am familiar with all aspects of the industry. I am passionate about British farming and keen to tell people about what we do and why buying British pork is so important.”
Ladies in Pigs was founded in 1991 by a group of women who wanted to promote the pig industry. Its key aim is to promote the pig industry and educate people about Red Tractor Pork and Butcher’s Pork and welfare standards.
Mrs Wilson said she will use her extensive background in education, teaching in schools and with adults and families to help her run the LIPS stand at events and shows and in schools around the country.
“For my interview I produced a step-by-step recipe video tutorial and this is something I’m keen to explore further. I’m also keen to increase our presence in more urban and inner-city areas, reaching out to groups we wouldn’t normally come into contact with and educate them about British pork and pork products,” Mrs Wilson said.
Debbie said: “I can’t wait to start this job; it feels like it was made for me. I’m passionate about educating people of all ages and am proud to promote British Pork so this role combining these two elements is perfect.”
Mrs Woodall, who made a huge contribution to the pig sector during her decade in the role, said: “I have thoroughly enjoyed my time as chairwoman but now it is time for Debbie to take over with new ideas and ways of working.”