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Japanese importers visit UK to explore opportunities

Vicky LewisBy Vicky LewisMay 24, 20232 Mins Read
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AHDB welcomed five Japanese importers to the UK this week for a five-day mission to learn about sustainable beef, lamb and pork production and explore trade opportunities.

TheĀ event was the first of its kind from Asia since the pandemic and included visits to farms in the North of England and a tour of an abattoir and meat processing site. A networking dinner was held at Butchers Hall in London, where the delegation were able to meet leading UK beef, lamb and pork exporters.

UK red meat exports, last year, reached record levels, globally, at Ā£1.7 billion.Ā AHDB’s analysisĀ Prospects for UK agri-food exports, launched earlier this year, also identified opportunities for UK pork, beef and lamb in Japan as a high-value economy and net importer.

AHDB’s head of international trade development, Jonathan Eckley, said: “Japan is an important and growing market for our red meat exporters. We want to maximise the opportunities that are presented there, with a particular interest from Japanese consumers in high-welfare and environmentally sustainable food production which the UK is in a strong position to fulfil.

ā€œThe visit provided an ideal platform for us to showcase our sustainable, high production standards throughout the supply chain, as well as organising key meetings between Japanese buyers and UK exporters to potentially capitalise on opportunities in this valuable market.

ā€œExport development is one of AHDB’s key strategic objectives, working collaboratively with industry and government, to cultivate further opportunities for our red meat and dairy sectors. Opportunities in Japan and other markets willĀ be in the spotlight on June 22 at the AHDB Export Conference in London.

ā€œMissions like this are instrumental in helping to develop relationships with buyers and key markets and helping our levy payers maximise the opportunities available to them.Ā With this in mind, we will be organising another inward mission in July with visitors fromĀ North America, Asia and the Middle East experience what we have to offer first hand.ā€

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Vicky Lewis

Journalist. Spent 15 years in Primary Education before a career change to journalism. Enjoys swimming, reading, creative writing and spending time with family at home and abroad.

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