Cranswick has announced a veterinary review of its animal welfare policies and its livestock operations, following the wave of negative publicity it has experienced recently as a result of an animal rights investigation on one of its units.Â
Cranswick and various retailers suspended supplies from North Moor Farm, in Lincolnshire, after secretly-filmed footage from the unit was published by the Daily Mail and subsequently widely reported in other media outlets.
The footage from was captured over several weeks in 2024 by an undercover investigator working for the animal rights organisation Animal Justice Project as part of its Project Pig campaign.
In its latest financial statement, published today, Cranswick CEO Adam Couch said: “We know that our customers and consumers care deeply about the welfare of animals involved in food production – it is a
priority we share.
“We have always placed the highest importance on animal health and wellbeing and continuously aim to have the most stringent standards in the sector. We take seriously any instance, anywhere in our supply chain, where behaviour fails to meet those standards.
“We are therefore instigating a new, fully independent, expert veterinarian review of all our existing animal welfare policies, together with a comprehensive review of our livestock operations across the UK. We will provide a further update on this work in due course.”
The Daily reported that Cranswick had seen about £71 million wiped off its value after the scandal erupted, although, today, it was reported that Cranswick shares hit a new high, following the publication of another set of very positive financial results.