Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. June 2025
    2. 2025 Innovation supplement
    3. May 2025
    4. April 2025
    5. March 2025
    6. 2025 Buildings supplement
    7. February 2025
    8. 2025 Nutrition Supplement
    9. January 2025
    10. December 2024
    11. November 2024
    12. 2025 National Pig Awards supplement
    13. October 2024
    14. September 2024
    15. August 2024
    16. 2024 Pig Health supplement
    17. July 2024
    18. June 2024
    19. 2024 Innovation supplement
    20. 2024 Pig & Poultry Fair Guide
    21. May 2024
    22. April 2024
    23. 2024 Buildings Supplement
    24. March 2024
    25. 2024 Pig Nutrition supplement
    26. February 2024
    27. January 2024
    28. December 2023
    29. November 2023
    30. 2023 National Pig Awards supplement
    31. October 2023
    32. September 2023
    33. Health Supplement
    Featured

    June 2025 issue of Pig World now available

    June 4, 2025
    Recent

    June 2025 issue of Pig World now available

    June 4, 2025

    2025 Innovation supplement now available

    June 4, 2025

    May 2025 issue of Pig World now available

    May 1, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Marketing

Christmas boom bolstered by increased pork sales

John SwireBy John SwireJanuary 29, 20182 Mins Read
LinkedIn Twitter Facebook Email

Improved pork sales contributed to shoppers spending £1bn more this Christmas than last year.

Volume and value both grew ahead of the market, although the category was still affected by inflation. Growth was driven by shoppers taking 1.75m more trips, with steaks, leg joints and mince driving volume growth, according to data from Kantar Worldpanel.

retail-chart

In the 12 weeks ending 31st December, value and volume sales of fresh and frozen pork grew by 6% and 1% respectively year on year. In the same period, Bacon (+5% in value) and sausages (+6%) both continued to grow, with the Christmas weeks providing a boost.

This was driven by people who likely added them as extras to their Christmas dinner or for cooked breakfasts over the festive period. After two years of strong growth, Gammon sales did not increase much in 2017. While the premium tier grew, it was due to purchases of slightly smaller joints.

There were three main themes to shopping patterns in the holiday period. Firstly, people shopped around more looking for value, making comparisons between different retailers rather than comparisons with last year.

Secondly, stores tried a wider range of promotions to attract customers, although there was a general fall in the number of coupons available. To do this, all the major stores focussed on trying to attract the “big shop”, the visit where items for the main Christmas lunch are typically all purchased together.

Finally, there was slightly more scratch cooking this year too, with convenience playing a less important role than at other times of year (except perhaps for potatoes), which also helped the sales of fresh unprocessed meat.

Share. LinkedIn Facebook Twitter Email
Previous ArticleAHDB stockman courses start this week
Next Article Broadband now reaching 95% of UK premises
John Swire

Read Similar Stories

Greater onus on farmers to justify autumn spreading, under revised FRfW guidance

June 20, 2025

Opportunity for pig farmers to take part in Just Farmers media workshops

June 20, 2025

Red Tractor research highlights public backing for British food

June 19, 2025
Latest News

Greater onus on farmers to justify autumn spreading, under revised FRfW guidance

June 20, 2025

Opportunity for pig farmers to take part in Just Farmers media workshops

June 20, 2025

Red Tractor research highlights public backing for British food

June 19, 2025
Sponsored Content

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024

Tackle the root cause of PWD with free diagnostic tests

March 1, 2024
Current Pig Industry jobs
  • Farrowing Manager

    • Suffolk
    • Blythburgh Pigs
    • Full Time
  • Pig Stockperson – Ref 1752 Somerset

    • Somerset
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Piggery Stockpersons – Ref 1751 Western Australia

    • Western Australia
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.