Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. September 2025
    2. August 2025
    3. 2025 Maximising Pig Health supplement
    4. July 2025
    5. June 2025
    6. 2025 Innovation supplement
    7. May 2025
    8. April 2025
    9. March 2025
    10. 2025 Buildings supplement
    11. February 2025
    12. 2025 Nutrition Supplement
    13. January 2025
    14. December 2024
    15. November 2024
    16. 2025 National Pig Awards supplement
    17. October 2024
    18. September 2024
    19. August 2024
    20. 2024 Pig Health supplement
    21. July 2024
    22. June 2024
    23. 2024 Innovation supplement
    24. 2024 Pig & Poultry Fair Guide
    25. May 2024
    26. April 2024
    27. 2024 Buildings Supplement
    28. March 2024
    29. 2024 Pig Nutrition supplement
    30. February 2024
    31. January 2024
    32. December 2023
    33. November 2023
    34. 2023 National Pig Awards supplement
    35. October 2023
    36. September 2023
    37. Health Supplement
    Featured

    September 2025 issue of Pig World now available

    September 1, 2025
    Recent

    September 2025 issue of Pig World now available

    September 1, 2025

    August 2025 issue of Pig World now available

    August 1, 2025

    2025 Maximising Pig Health supplement now available

    August 1, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Business

Tulip unveils new approach to supplier collaboration

PW ReportersBy PW ReportersJuly 14, 20142 Mins Read
LinkedIn Twitter Facebook Email

Tulip played host to more than 150 suppliers ranging from pig producers to ingredients, packaging and equipment companies at a recent event to mark the launch of its new “Winning Together” initiative.

Chief executive Chris Thomas told members of the audience that Tulip is looking to achieve end-to-end collaboration across its supply chain by forging long-term strategic partnerships with its key suppliers.

“This is first time that we have ever got our suppliers together in this way and I hope we have given everyone a real insight into our vision to establish Tulip as the number one consumer food solutions business,” he explained. “The post-recession landscape delivers a number of challenges to our industry however, more importantly it affords a fantastic opportunity for those organisations, like Tulip, that are genuinely prepared to start thinking and behaving in a very different way.

“We now operate in a marketplace where value and quality are a given,” MrThomas added. “We know we can only differentiate ourselves from our competitors and deliver growth in our market if we truly understand what consumers want and are able to translate that knowledge into exciting formats that anticipate and meet their needs.

“We have a tremendous amount of expertise across our supply base and we want to work much more collaboratively with key suppliers to ensure we harness that in the best possible way.

“Winning Together is about exactly that, we are being very honest and open about our intention to reduce our supply base and that the big winners will be those suppliers who genuinely want to enter into sustainable long term partnerships that ultimately help Tulip to achieve its vision.”

The audience also heard from group technical director Gayna Quinn, who outlined Tulip’s post-Horsegate approach to supplier self-assessment, risk assessment and audit processes explaining.

“Consumer confidence is at an all-time low and even suppliers like ourselves, who came through Horsegate totally unscathed, are being challenged to be even more robust,” she said. “We want to work with our supply base to make that process as effective and efficient as possible.”

Share. LinkedIn Facebook Twitter Email
Previous ArticleRecognition for pig behaviour researcher
Next Article NFU attacks Tesco over New Zealand lamb promotion
PW Reporters

Read Similar Stories

Flood of pig building inquiries ‘tangible evidence of farmers’ confidence in the future’

September 2, 2025

Defra updates July UK carcase weight and UK pigmeat production figures

August 27, 2025

July Porkwatch survey shows steady retail support for British  

August 25, 2025
Latest News

Straw prices for the week ending September 7, 2025

September 3, 2025

Farm assurance debate: An important change driven by the supply chain

September 3, 2025

Farm assurance debate: A commitment to welfare excellence

September 3, 2025
Sponsored Content

Enhancing Weaned Pig Health and Performance with Zinc and Iron

August 1, 2025

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024
Current Pig Industry jobs
  • Pig Stockperson – Ref 1773 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Pig Stockperson – Ref 1772 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Pig Stockperson – Ref 1771 Australia

    • Queensland, Australia
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.