New name for Farmex data services

Farmex is rebranding its data services under the Barn Report Pro banner and dropping its Guardian Action name which is currently used for some of its services.

“Real-time information helps improve the performance of pig herds by enabling staff to make objective decisions,” said the company’s Dr Sadie Douglas (pictured above), who is in charge of the company’s data services.

“Problems can be sorted out much quicker, while monitoring helps to reduce energy, water and feed waste all of which can result in productivity improvements of up to 30%.”

The brand change will be marked by a prize competition at next month’s British Pig and Poultry Fair at Stoneleigh Park where visitors to the Farmex stand will be given the opportunity of weighing themselves on a GrowthSensor unit, specially adapted for humans. They will then be asked to guess the average bodyweight of visitors taking part each day.

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