Big sales reward claimed for Brazilian pork from SIAL effort

Seventeen pork and poultry producers from Brazil are set to share increased global sales over the next 12 months worth close to £300 million following business done at the recent SIAL Paris food event.

According to the Brazilian Association of Animal Protein (ABPA), which exhibited at SIAL, 17 of its members won immediate contracts worth the equivalent of £27m during the five-day event, while also setting up £289m of follow-on sales throughout 2017.

“One of the big advantages of SIAL is that while it’s based in the EU, it has a global profile which attracts visitors from around the world,” said ABPA’s chief executive, Francisco Turra, adding that more than 4,000 visitors, largely focused on pigs and poultry, visited the Association’s SIAL stand.

Brazil’s SIAL stand was organised by the country’s export and investment promotion body, Apex-Brazil.

ABPA is the representative organisation for pig and poultry farming in Brazil. Its membership includes 130 companies and organisations across the two species, accounting for a current export portfolio worth the equivalent of more than £8 billion.

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