Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. July 2025
    2. June 2025
    3. 2025 Innovation supplement
    4. May 2025
    5. April 2025
    6. March 2025
    7. 2025 Buildings supplement
    8. February 2025
    9. 2025 Nutrition Supplement
    10. January 2025
    11. December 2024
    12. November 2024
    13. 2025 National Pig Awards supplement
    14. October 2024
    15. September 2024
    16. August 2024
    17. 2024 Pig Health supplement
    18. July 2024
    19. June 2024
    20. 2024 Innovation supplement
    21. 2024 Pig & Poultry Fair Guide
    22. May 2024
    23. April 2024
    24. 2024 Buildings Supplement
    25. March 2024
    26. 2024 Pig Nutrition supplement
    27. February 2024
    28. January 2024
    29. December 2023
    30. November 2023
    31. 2023 National Pig Awards supplement
    32. October 2023
    33. September 2023
    34. Health Supplement
    Featured

    July 2025 issue of Pig World now available

    July 6, 2025
    Recent

    July 2025 issue of Pig World now available

    July 6, 2025

    June 2025 issue of Pig World now available

    June 4, 2025

    2025 Innovation supplement now available

    June 4, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Business

AHDB Pork outlines key innovation objectives

Colin LeyBy Colin LeyJuly 21, 20152 Mins Read
LinkedIn Twitter Facebook Email

AHDB Pork is committed to delivering commercially relevant on-farm innovations, while also helping to overcome any “lack of awareness” that may currently exist among producers concerning already available technologies, information and techniques.

Speaking directly to Pig World, AHDB Pork’s technical innovation manager, Charlotte West, said her team’s focus was on helping to “close the current production gap that exists between ourselves and other EU countries”.

She also said that a key part of the AHDB Pork business plan ‘Going For Growth’ is focused on delivering the following performance indicators:

  • +1 pig weaned/sow/year,
  • +50g growth rate and,
  • improvement in feed conversion ratio from wean-finish.

“We aim to help producers with these improvements through training, on farm reviews, demonstration of innovation via our new field trial programme and via collaboration with the industry,” said Ms West (pictured above).

“We believe there are a lot of new technologies, information and techniques available within the industry that are not taken up by producers because of a lack of awareness, cost benefit analysis and/or adequate demonstration.”

Ms West also said that the new innovation team at AHDB Pork is responsible for bringing new ideas to the industry and demonstrating these on farm, as well as collaborating with other sectors and representatives from pig industries in other EU countries.

“The focus is therefore on the near-market application of commercially relevant products/technologies, with funding available via the AHDB Pork Innovation Fund grants or the field trial programme to help with this,” she said.

“While we do not have an allocated budget for studentships, therefore, we welcome ideas from producers, individual students or consortia for projects that are in line with our business plan. All applications for funding are approved by the management team or our technical subgroup of the board.”

Ms West spoke to Pig World in response to a request for AHDB Pork to clarify why it was the only AHDB sector not to be actively seeking applications for PhD studentships at present.

Share. LinkedIn Facebook Twitter Email
Previous Article£900m made available to “transform” rural economy in Wales
Next Article PHWC commits to “further research” into Hepatitis E
Colin Ley

Read Similar Stories

Sofina Foods acquires NI food manufacturer Finnebrogue

June 30, 2025

New regulations introduced to bring fairness and transparency to the pig sector

May 27, 2025

Cranswick announces veterinary review of animal welfare policies

May 20, 2025
Latest News

GB pig prices for week ending July 5, 2025 – SPP bounces back to reach year high

July 9, 2025

Nutrient Action Programme could destroy NI pig sector, UFU warns

July 9, 2025

Comment: British pork reimagined: Data-led marketing for a changing consumer

July 9, 2025
Sponsored Content

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024

Tackle the root cause of PWD with free diagnostic tests

March 1, 2024
Current Pig Industry jobs
  • Pig Stockperson – Ref 1759 North Yorkshire

    • North Yorkshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1758 Norfolk

    • Norfolk
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Experienced Pig Stockperson – Ref 1757 South East England

    • South East England
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.