Read meat from the UK will be showcased in China this week at the 19th annual China International Meat Industry Exhibition (CIMIE) this week.
Held in Qingdao Cosmopolitan Exposition, from September 15 to 17, CIMIE should attract more than 1,000 exhibitors and 300,000 visitors from all over the world.
AHDB will have a stand at this year’s event, managed by AHDB’s China-based representative Holly Chen, ensuring high visibility for UK red meat exports. It aims to target importers and processors to build on the export figures for pork from the UK and support the new market access for UK beef.
According to latest data from HMRC, in the first six months of 2021, 83,000 tonnes of pork was shipped to China – valued at nearly £150 million.
AHDB head of Asia Pacific Jonathan Eckley said: “China is a hugely important market for our pork exporters and CIMIE provides an opportunity to establish and maintain relationships with key importers and processors with the ultimate goal in adding value to the UK meat sectors.
“During an incredibly challenging year for exports, it’s imperative that we not only identify new markets in Asia but continue to build on the opportunities in existing markets to ensure our levy-payers benefit from the exciting prospects they present.”