Asda increases proportion of British pork on its shelves

Asda is sourcing more British pork and bacon, compared with the autumn and with 12 months ago, according to the latest AHDB Porkwatch survey.

The November survey showed that 53% of the fresh pork on display in Asda’s stores was British, its highest figure in this category for at least two years. This compares with the September figure of 43% and 40% in November 2018.

The Leeds-based retailer, which typically lags behinds its competitors when it comes to sourcing British pork products, also increased its proportion of British bacon facings to 32%, up from 29% in September.  The proportion of British sausage increased slightly to 85%, although ham fell from 30% in September to just 22% in November.

In contrast, the proportion of British fresh pork on display at Tesco stores fell from 66% in September to 59%, with bacon down from 43% to just 33% in the latest survey.

Overall, across the 11 retailers surveyed, the figure for fresh pork was unchanged on September at 79%, while British bacon and sausage facings were down fractionally at 48% and 85% respectively. Ham was down from 63% to 60%.

You can view the full November survey here

porkwatchsummarynov19Other notable findings from the November survey include:

  • Budgens returned to 100% British pork, while Aldi, Budgens the Co-op, Lidl, Marks &Spencer, Morrisons and Sainsbury’s all recorded the same figure. However, Waitrose slipped to 99% due to a branded Iberico product.
  • The Co-op, M&S and Waitrose recorded 100% on British bacon.
  • M&S and Waitrose displayed 100% British sausages, while Aldi was up to 99%, returning to levels last seen in July 2018.
  • Sainsbury’s British bacon facings increased to 55%, compared with 51% in September and 45% in November 2018.

NPA chief executive Zoe Davies said: “We welcome signs that Asda is sourcing more British fresh pork and bacon, although looking at the price of EU pork right now which has surpassed UK prices because of ASF in China, it is not a huge surprise and there is still plenty of room for improvement when it comes to supporting British pork producers.

“It is also encouraging to see advances made by others, including Budgens and continued support from Aldi. As ever, we thank those retailers that continue to demonstrate strong support for high quality assured British pork products and will continue to challenge those who could do better.”

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Editor of LBM titles Pig World and Farm Business and group editor of Agronomist and Arable Farmer. National Pig Association's webmaster. Previously political editor at Farmers Guardian for many years and also worked Farmers Weekly. Occasional farming media pundit. Brought up on a Leicestershire farm, now work from a shed in the garden in Oxfordshire. Big fan of Leicester City and Leicester Tigers. Occasional cricketer.