Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • Pig World – November 2023
    • National Pig Awards Supplement 2023
    • October 2023
    • September 2023
    • Health Supplement
    • August 2023
    • Pigs Tomorrow Supplement
    • July 2023
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Equipment
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. Pig World – November 2023
    2. National Pig Awards Supplement 2023
    3. October 2023
    4. September 2023
    5. Health Supplement
    6. August 2023
    7. Pigs Tomorrow Supplement
    8. July 2023
    Featured

    National Pig Awards Supplement 2023

    October 31, 2023
    Recent

    National Pig Awards Supplement 2023

    October 31, 2023

    Pig World – November 2023

    October 31, 2023

    Pig World – October 2023

    October 4, 2023
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Equipment
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Marketing

Asda increases proportion of British pork on its shelves

Alistair DriverBy Alistair DriverDecember 10, 20192 Mins Read
LinkedIn Twitter Facebook Email

Asda is sourcing more British pork and bacon, compared with the autumn and with 12 months ago, according to the latest AHDB Porkwatch survey.

The November survey showed that 53% of the fresh pork on display in Asda’s stores was British, its highest figure in this category for at least two years. This compares with the September figure of 43% and 40% in November 2018.

The Leeds-based retailer, which typically lags behinds its competitors when it comes to sourcing British pork products, also increased its proportion of British bacon facings to 32%, up from 29% in September.  The proportion of British sausage increased slightly to 85%, although ham fell from 30% in September to just 22% in November.

In contrast, the proportion of British fresh pork on display at Tesco stores fell from 66% in September to 59%, with bacon down from 43% to just 33% in the latest survey.

Overall, across the 11 retailers surveyed, the figure for fresh pork was unchanged on September at 79%, while British bacon and sausage facings were down fractionally at 48% and 85% respectively. Ham was down from 63% to 60%.

You can view the full November survey here

porkwatchsummarynov19Other notable findings from the November survey include:

  • Budgens returned to 100% British pork, while Aldi, Budgens the Co-op, Lidl, Marks &Spencer, Morrisons and Sainsbury’s all recorded the same figure. However, Waitrose slipped to 99% due to a branded Iberico product.
  • The Co-op, M&S and Waitrose recorded 100% on British bacon.
  • M&S and Waitrose displayed 100% British sausages, while Aldi was up to 99%, returning to levels last seen in July 2018.
  • Sainsbury’s British bacon facings increased to 55%, compared with 51% in September and 45% in November 2018.

NPA chief executive Zoe Davies said: “We welcome signs that Asda is sourcing more British fresh pork and bacon, although looking at the price of EU pork right now which has surpassed UK prices because of ASF in China, it is not a huge surprise and there is still plenty of room for improvement when it comes to supporting British pork producers.

“It is also encouraging to see advances made by others, including Budgens and continued support from Aldi. As ever, we thank those retailers that continue to demonstrate strong support for high quality assured British pork products and will continue to challenge those who could do better.”

Share. LinkedIn Facebook Twitter Email
Previous ArticleAustralia tests ASF outbreak simulation
Next Article Pig prices remain high globally
Alistair Driver

Group editor - Pig World and Agronomist and Arable Farmer. Also National Pig Association webmaster. Former political editor at Farmers Guardian. Enjoys a bit of media punditry. Brought up on a Leicestershire farm. Works from a shed in his Oxfordshire garden. Under-9 football coach and big fan of Leicester City and Leicester Tigers. Occasional cricketer.

Read Similar Stories

Health authorities detect flu strain in humans currently circulating in pigs

November 27, 2023

AHDB joins forces with ITN Business to launch Farming a Greener Future

November 23, 2023

GB pig prices for week ending November 18, 2023 – SPP fractionally down again, as estimated slaughterings rise

November 22, 2023
Latest News

Health authorities detect flu strain in humans currently circulating in pigs

November 27, 2023

AHDB joins forces with ITN Business to launch Farming a Greener Future

November 23, 2023

GB pig prices for week ending November 18, 2023 – SPP fractionally down again, as estimated slaughterings rise

November 22, 2023
Sponsored Content

Porcine Circovirus: Is Clinical Disease Just the Tip of the Iceberg?

November 1, 2023
Current Pig Industry jobs
  • Entry-Level Pig Stockperson – Ref 1469 Suffolk

    • Suffolk
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1468 Dorset

    • Dorset
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1467 Somerset

    • Somerset
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
© 2023 Lewis Business Media. All Rights Reserved | Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Type above and press Enter to search. Press Esc to cancel.