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Animal Health

Anupco opens for business online

PW ReportersBy PW ReportersJuly 1, 20142 Mins Read
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Animal health company Anupco has completed the next stage in developing its business for medicines and complementary feeds to UK pig producers and vets by offering its products online via its website.

Anupco has been in the UK for almost 40 years, but has only recently turned its attention to the UK market.

According to the company’s area sales manager, Samantha Thompson, Anupco was taken over by Kela, a family-owned Belgian animal health company, eight years ago.

 “We have, under the Kela brand, acquired European registrations of several products and so it makes sense for us to bring these into the UK market via our Suffolk-based Anupco premises,”  she added.

Helping the company to develop the UK market is pig consultant Mark Lowden, who has spent his career in the UK animal health industry.

The company’s POM medicines for pigs – antimicrobials and a non-steroidal anti-inflammatory – are being handled by a wholesaler already established in the market. There’s a direct link to the wholesaler on Anupco’s website.

The company also has a wholesale licence, enabling it to sell its complementary feed products to the UK pig industry and for Anupco to be a distributor for other companies.

The firm’s range includes feed supplements incorporating vitamins, trace elements and amino acids, plus with plant extract and herbal formulations to support animal health.

Business growth already requires some rethinking at the company’s East Anglia premises. At the time of the take-over by Kela new premises of 1,680 square metres, several times larger than the company’s original home, were built, But general manager Daniel Pujante Maher, general manager, said Anupco is now reaching the point where further expansion is required, particularly refrigerated warehouse space for medicines.”

Anupco’s website can be foundt at: http://uk.anupco.com/.

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