Aldi Scotland is doubling its primary pork range, further reinforcing its dedication to Scottish farmers and high-quality, locally sourced produce.
In partnership with leading Scottish pork producer, Browns Food Group, and with support from Quality Meat Scotland (QMS), eight new pork lines will be available in all 106 Scottish stores from this week.
Announced at the close of Scottish Food and Drink September, the new pork range includes a variety of high-quality products such as Pork Meatballs, Pork Belly Slices, Basted Pork Loin Steaks, Pork Mince, and Pork Shoulder Steaks, with prices starting from 1.89.
This commitment to Scottish sourcing has been recognised by NFU Scotland’s latest Shelfwatch report, which ranked Aldi Scotland number 1 for the second consecutive quarter for stocking the highest percentage of Scottish products (45%) in its stores. Aldi also remains the only supermarket in Scotland to offer 100% fresh Scottish pork across all its locations.
Graham Nicolson, group buying director at Aldi Scotland, said: “We’re dedicated to bringing our customers the finest Specially Selected Pork at affordable prices. Thanks to our strong partnerships with farmers and producers across the country, shoppers can now enjoy even more mouth-watering pork options in all 106 of our stores.
QMS chief executive Sarah Millar, said: “It’s fantastic to have one of our top supermarkets make significant further investment into its offering of pork products which are born, reared and processed in Scotland.
“This commitment to Specially Selected Pork is testament to the unmatched quality that comes with whole life assurance. We know from our research that provenance and high standards really matter to consumers and our new marketing campaign, ‘When You Know You Know’ highlights this guarantee when they choose our label.
To view recipes created by Aldi Scotland’s in-house chef, visit:
- Instagram – @AldiScotland
- Facebook – @AldiScotland
QMS recipes are available HERE