Aldi partners with Tulip as consumer demand for fresh Scottish pork rises

Aldi has partnered with Tulip, in a new two-year deal to help satisfy increased demand for high quality fresh Scottish pork products.

From chops to mince, consumers are increasingly turning to pork as a low-fat meal option. The new Aldi range consists of eight products including Scottish Lean Pork Medallions, Scottish Lean Diced Pork, and Scottish Lean Pork Mince (5% fat).

As a result of the deal, Tulip will now supply fresh Scottish pork to all 81 Aldi stores across Scotland. The new partnership is an example of the retailer’s commitment to stocking 100% Scottish SPCA Approved Pork and its continued support of local farmers.

Julian Weeks, Tulip’s customer Director, said: “We’re delighted to form a partnership with a retailer so committed to helping Scottish farmers. At Tulip, we are dedicated to creating the highest quality products and factor in sustainability at every level of the company supply chain. It’s all ensuring the long-term future of the Scottish pig industry.”

Graham Nicolson, group buying director at Aldi Scotland, said: “As a retailer, we are unwavering in our commitment to bring consumers the finest, 100% Scottish SPCA Approved Pork. We’re delighted to continue our excellent relationship with Scottish farmers and form our new partnership with Tulip.”

Pictured: Pig farmer Roderic Bruce, based in Aberdeen, supplies Aldi through Tulip

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Editor of LBM titles Pig World and Farm Business and group editor of Agronomist and Arable Farmer. National Pig Association's webmaster. Previously political editor at Farmers Guardian for many years and also worked Farmers Weekly. Occasional farming media pundit. Brought up on a Leicestershire farm, now work from a shed in the garden in Oxfordshire. Big fan of Leicester City and Leicester Tigers. Occasional cricketer.