AHDB invites levy payers to vote on which services they value most

The Agriculture and Horticulture Development Board (AHDB) has invited its levy payers to find out more about the ‘Shape the Future’ campaign, which seeks to determine how their money will be invested.

Throughout February and March, members of the AHDB team will be on hand in a series of face-to-face online events held at existing Monitor Farm meetings, agronomy conferences and webinars to answer questions from levy payers about ‘Shape the Future’, the voting process and how it will work.

Levy payers have until 31 March to register to have their say on which products, tools and services they value most, which will inform the newly formed Sector Councils to provide insight as to where levy payers want their money invested.

Tools, products and services which levy payers will be able to vote over include: the exports activity being carried out on behalf of producers in the beef and lamb, pork and dairy sectors; the Recommended List produced for cereals and oilseeds growers; and the marketing and reputation work carried out on behalf of all levy payers including the ‘We Eat Balanced’ campaign, featured on social media and prime-time TV throughout January.

AHDB’s director of engagement Will Jackson said: “It is important that at all events organised and hosted by AHDB over the coming months we are emphasising to levy payers that they are at the heart of everything we do, and that we want them to benefit from being given a greater voice.

“By registering to take part in ‘Shape the Future’, levy payers get to have a say on the challenges they want AHDB to focus on and the services we will deliver for them over the next five years.

“As this is the first time we are engaging in this way we feel it’s important to use every opportunity we have to be on hand to explain the purpose of this activity and how the process works.

“These events will give levy payers the chance to ask any unanswered questions about the process we are undertaking.”

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