Earlier this week, AHDB hosted a tasting event lunch for 35 key influencers from the Chinese media at the new West Bund Museum on Shanghai’s Xuhui Waterfront, to allow them to experience ‘the charms’ of British pork.
Attendees sampled two British dishes – pork belly and ham hock terrine – alongside Asian offerings of crispy pata style pork hock and Chinese garlic spareribs, before voting for their favourite dish.
During the tasting event, guests also had the opportunity to learn more about pork production in the UK through virtual presentations from AHDB’s Head of Asia Pacific Jonathan Eckley and Senior Export Manager Susan Stewart.
“China is a hugely important market for the UK pork sector as our products are valued and respected for their quality and flavour, as well as our high welfare standards and food safety credentials,” said Mr Eckley.
“While restrictions prevented us from travelling in person, we were delighted to be able to host this event with the help of the Department for International Trade’s Shanghai team. The luncheon was a huge success and we received positive feedback from our attendees.
“AHDB recognises the importance of export markets such as China and the value that overseas trade brings to our levy payers. We will continue flying the flag for UK pork and help support our exporters as they look to maximise on the potential opportunities this market presents.”