AHDB calls for comment on its five-year strategy as consultation closes on Sunday

Farmers, growers and processors have until this Sunday (31st January) to formally comment on AHDB’s new five-year strategy 2021 – 2026.

AHDB published its strategy for consultation in December, outlining commitments to improve the way it engaged with farmers and growers, more levy payer involvement in the setting of work programmes and levy rates, delivering value for money, changes to the levy system in horticulture and potatoes and a five year ballot on the future of the AHDB levy.

The five-year strategy focuses work in three areas – Evidence and Data, Farm Performance and Marketing and Exports, with a focus is on ensuring levy payers are equipped to manage challenges posed by changes in farm policy, the impact of leaving the EU, Net Zero ambitions and shifting consumer trends.

AHDB Chair Nicholas Saphir said the deadline for feeding back on the strategy is fast approaching and they are keen to hear the views of as many levy payers as possible: “This is a real opportunity to help shape the future work programmes and priorities for your sector. Therefore, we are encouraging farmers, growers and the supply chain to respond to the consultation before Sunday’s deadline.”

The full AHDB strategy and proposed sector plans are published for consultation and can be found online at ahdb.org.uk/strategy.