Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • September 2026
    • August 2026
    • 2026 Pig Health supplement
    • July 2026
    • June 2026
    • 2026 Innovation supplement
    • 2026 British Pig & Poultry Fair guide
    • May 2026
    • April 2026
    • March 2026
    • 2026 Buildings supplement
    • February 2026
    • 2026 Pig Nutrition supplement
    • January 2026
    • December 2025
    • November 2025
    • 2025 National Pig Awards supplement
    • October 2025
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2024 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. September 2026
    2. August 2026
    3. 2026 Pig Health supplement
    4. July 2026
    5. June 2026
    6. 2026 Innovation supplement
    7. 2026 British Pig & Poultry Fair guide
    8. May 2026
    9. April 2026
    10. March 2026
    11. 2026 Buildings supplement
    12. February 2026
    13. 2026 Pig Nutrition supplement
    14. January 2026
    15. December 2025
    16. November 2025
    17. 2025 National Pig Awards supplement
    18. October 2025
    19. September 2025
    20. August 2025
    21. 2025 Maximising Pig Health supplement
    22. July 2025
    23. June 2025
    24. 2025 Innovation supplement
    25. May 2025
    26. April 2025
    27. March 2025
    28. 2025 Buildings supplement
    29. February 2025
    30. 2025 Nutrition Supplement
    31. January 2025
    32. December 2024
    33. November 2024
    34. 2024 National Pig Awards supplement
    35. October 2024
    36. September 2024
    37. August 2024
    38. 2024 Pig Health supplement
    39. July 2024
    40. June 2024
    41. 2024 Innovation supplement
    42. 2024 Pig & Poultry Fair Guide
    43. May 2024
    44. April 2024
    45. 2024 Buildings Supplement
    46. March 2024
    47. 2024 Pig Nutrition supplement
    48. February 2024
    49. January 2024
    50. December 2023
    51. November 2023
    52. 2023 National Pig Awards supplement
    53. October 2023
    54. September 2023
    55. Health Supplement
    Featured

    September 2026 issue of Pig World now available

    September 4, 2026
    Recent

    September 2026 issue of Pig World now available

    September 4, 2026

    2026 Pig Health supplement now available

    August 1, 2026

    August 2026 issue of Pig World now available

    August 1, 2026
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Graeme Kirk

April 2015: The growing influence of the anti-livestock lobby

PW ReportersBy PW ReportersApril 2, 20153 Mins Read
LinkedIn Twitter Facebook Email

The United States government may think it’s in charge of the world’s biggest superpower, but even it has proved to be susceptible to the influence of special interest groups representing those who would rather animals weren’t raised for meat. Incredibly, controversy is raging in this great farming nation because of proposed dietary advice currently under review by the US Department of Health and Human Services (USHHS) and the US Department of Agriculture (USDA).

Every five years, the Dietary Guidelines Advisory Committee (DGAC) – established jointly by the USHHS and USDA – is charged with setting advice on healthy eating in the publication Dietary Guidelines for Americans; and the latest recommendations have upset America’s meat industry.

This isn’t exactly a surprise; before the latest guidelines were even published for comment, the North American Meat Institute (NAMI) had warned that lean meat would be excluded from the recommendations, and claimed the decision had been made behind closed doors during the lunchbreak at the DGAC’s December meeting.

With the 2015 guidelines now open for consulation, NAMI has described the approach to meat as flawed and nonsensical. In particular, it takes issue with the suggestion in the document that diets should be “lower in red meat and processed meats”.

The organisations’ primary “beef” is that the guidelines don’t recognise the positive role lean meat has to play in a healthy diet, but there’s an ever greater issue at play.

“The committee’s contradictory advice to reduce processed meats is also nonsensical,” NAMI says, “especially given data the committee reviewed about the Mediterranean diet. Followers of the Mediterranean diet – the diet hailed by so many for its good nutrition and health outcomes – consume twice as many processed meats as included in the USDA’s food patterns.”

But it turns out what really sits at the heart of this issue has little to do with human health at all. DGAC says its advice is based on research that suggests diets that are higher in plant-based foods and lower in animal-based foods are more sustainable and associated with less environmental impact than the current US diet.

NAMI president Barry Carpenter’s pulled no punches when he commented: “DGAC’s foray into the murky waters of sustainability is well beyond its scope and expertise.”

US politicians have also now joined the debate. A group of 30 senators has written to the HHS and USDA urging them to: “consider the most relevant nutrition scientific literature, and reject the committee’s inconsistent conclusions and recommendations regarding the role of lean red meat in a healthy diet”.

Meanwhile, the agriculture committee chairman and chairwoman of the subcommittee on nutrition in the House of Congress are both demanding the consultation period on the DGAC guidelines be doubled to 90 days.

> Graeme Kirk has been editor of Pig World since March 2013. Born into a farming family in South-west Scotland, he’s been an agricultural journalist for nearly 30 years

Share. LinkedIn Facebook Twitter Email
Previous ArticleThe root of the small-pig problem
Next Article April 2015: Tell your MP about pig issues
PW Reporters

Read Similar Stories

August 2016: Is cutting animal populations really the answer to climate change?

July 27, 2016

New retailer project may reveal a few home truths

July 3, 2016

June 2016: United Nations report calls for cuts in meat consumption

June 6, 2016
Latest News

Pilgrim’s Europe grows revenue and profits

October 2, 2026

New report highlights Cranswick’s contribution to ‘driving UK prosperity’

October 1, 2026

AHDB seeking new members for Pork Sector Council

October 1, 2026
Sponsored Content

Want more from your sows? It’s time to add claw lesion checks into your herd protocol

October 1, 2026

Setting piglets up for a smoother weaning transition

July 1, 2026
Current Pig Industry jobs
  • Pig Stockperson – Ref 1936 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior-Level Pig Stockperson – Ref 1935 Devon

    • Devon
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Experienced Pig Stockperson – Ref 1934 Lincolnshire

    • Lincolnshire
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.