Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. July 2025
    2. June 2025
    3. 2025 Innovation supplement
    4. May 2025
    5. April 2025
    6. March 2025
    7. 2025 Buildings supplement
    8. February 2025
    9. 2025 Nutrition Supplement
    10. January 2025
    11. December 2024
    12. November 2024
    13. 2025 National Pig Awards supplement
    14. October 2024
    15. September 2024
    16. August 2024
    17. 2024 Pig Health supplement
    18. July 2024
    19. June 2024
    20. 2024 Innovation supplement
    21. 2024 Pig & Poultry Fair Guide
    22. May 2024
    23. April 2024
    24. 2024 Buildings Supplement
    25. March 2024
    26. 2024 Pig Nutrition supplement
    27. February 2024
    28. January 2024
    29. December 2023
    30. November 2023
    31. 2023 National Pig Awards supplement
    32. October 2023
    33. September 2023
    34. Health Supplement
    Featured

    July 2025 issue of Pig World now available

    July 6, 2025
    Recent

    July 2025 issue of Pig World now available

    July 6, 2025

    June 2025 issue of Pig World now available

    June 4, 2025

    2025 Innovation supplement now available

    June 4, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Comment

Chewing the fat over pork eating quality

Guest WritersBy Guest WritersFebruary 1, 20173 Mins Read
LinkedIn Twitter Facebook Email

It was noon on a cold, foggy day and I fancied a hot pork roll.
I’d had one the previous week – a brown seeded roll with hot pork, stuffing, apple sauce and a bit of crackling on the side. The pork had been succulent and full of flavour.

Only this time, the pork was tough, dry and tasteless, like chewing cardboard. Every description we recognise from consumers who don’t choose to eat pork. I haven’t been so keen to go back for thirds. Once bitten, twice shy.

Eating quality is key to encouraging a repeat-buy. But the major challenge for the pig industry lies in the fact that the quality can be affected at any stage of the process: production, slaughter, processing or cooking.
Caroline Kealey, JSR’s director of meat science, discussed the need for a whole-chain approach at December’s Young NPA National meeting in London, titled ‘The Consumer is King’.

A crucial element of this discussion was that ‘fat equals flavour’.
The theory is that increasing intramuscular fat levels significantly improves the acceptability of pork to the consumer. Caroline agreed with calls by AHDB to move the pork pricing structure away from incentivising low back fat levels and towards encouraging traits that improve eating quality.
This call was supported by Mark Hayward, of Dingley Dell Pork, who had worked with Caroline to transform his breeding, using a 75 per cent Duroc cross and management of pigs to produce animals with high levels of intramuscular fat.

The theory is that increasing the intramuscular fat levels significantly improves the acceptability of pork to the consumer

In doing so, he transformed his business and now supplies some of the foodservice industry’s biggest names at home and abroad.
He said: “One day I asked myself, ‘am I a pig producer?’ No I am not, I am a food producer. That changed my thoughts on everything. Taste should be my number one priority.”

Boar taint was among the additional factors addressed by Caroline. She stressed that the worst thing a processor could do with tainted pork was to cure it.
She also said that the problem in the UK was being worsened by imports from Denmark, where a leading official has openly admitted to a policy of exporting boar taint-infected pork to the UK and Germany.

The cook is an important figure, too, she argued. Caroline highlighted the need to educate the public on how to properly cook pork and, in particular, to avoid over-cooking it.

The meeting sparked plenty of debate on what solutions might be found, while the main messages included: we shouldn’t forget we are food producers as well as pig farmers and guardians of our environment; we need to be brave and innovative in meeting ever-evolving challenges; and that, fundamentally, we need to work together throughout the chain to reduce the likelihood of a bad pork roll discouraging a repeat buy.

Lizzie Bentley is Young NPA North regional chair and technical support manager for Yorkshire Farmers.

Share. LinkedIn Facebook Twitter Email
Previous ArticleThe extra one per cent is a golden lesson for us
Next Article Proper maintenance can give your unit a second wind
Guest Writers

Read Similar Stories

Comment: British pork reimagined: Data-led marketing for a changing consumer

July 9, 2025

Comment: Market recovery, export growth and on-farm innovation

July 7, 2025

Comment: Encouraging signs as big pig issues discussed in parliament

July 4, 2025
Latest News

ABN kicks off pioneering long-term mill project

July 11, 2025

Red Tractor to press ahead with new tiers for outdoor pig producers

July 10, 2025

Last chance to enter or nominate for 2025 National Pig Awards

July 10, 2025
Sponsored Content

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024

Tackle the root cause of PWD with free diagnostic tests

March 1, 2024
Current Pig Industry jobs
  • Senior-Level Pig Stockperson – Ref 1760 Hampshire

    • Hampshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1759 North Yorkshire

    • North Yorkshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1758 Norfolk

    • Norfolk
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.