Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • September 2026
    • August 2026
    • 2026 Pig Health supplement
    • July 2026
    • June 2026
    • 2026 Innovation supplement
    • 2026 British Pig & Poultry Fair guide
    • May 2026
    • April 2026
    • March 2026
    • 2026 Buildings supplement
    • February 2026
    • 2026 Pig Nutrition supplement
    • January 2026
    • December 2025
    • November 2025
    • 2025 National Pig Awards supplement
    • October 2025
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2024 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. September 2026
    2. August 2026
    3. 2026 Pig Health supplement
    4. July 2026
    5. June 2026
    6. 2026 Innovation supplement
    7. 2026 British Pig & Poultry Fair guide
    8. May 2026
    9. April 2026
    10. March 2026
    11. 2026 Buildings supplement
    12. February 2026
    13. 2026 Pig Nutrition supplement
    14. January 2026
    15. December 2025
    16. November 2025
    17. 2025 National Pig Awards supplement
    18. October 2025
    19. September 2025
    20. August 2025
    21. 2025 Maximising Pig Health supplement
    22. July 2025
    23. June 2025
    24. 2025 Innovation supplement
    25. May 2025
    26. April 2025
    27. March 2025
    28. 2025 Buildings supplement
    29. February 2025
    30. 2025 Nutrition Supplement
    31. January 2025
    32. December 2024
    33. November 2024
    34. 2024 National Pig Awards supplement
    35. October 2024
    36. September 2024
    37. August 2024
    38. 2024 Pig Health supplement
    39. July 2024
    40. June 2024
    41. 2024 Innovation supplement
    42. 2024 Pig & Poultry Fair Guide
    43. May 2024
    44. April 2024
    45. 2024 Buildings Supplement
    46. March 2024
    47. 2024 Pig Nutrition supplement
    48. February 2024
    49. January 2024
    50. December 2023
    51. November 2023
    52. 2023 National Pig Awards supplement
    53. October 2023
    54. September 2023
    55. Health Supplement
    Featured

    September 2026 issue of Pig World now available

    September 4, 2026
    Recent

    September 2026 issue of Pig World now available

    September 4, 2026

    2026 Pig Health supplement now available

    August 1, 2026

    August 2026 issue of Pig World now available

    August 1, 2026
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Comment

A surreal but uplifting experience

Zoe DaviesBy Zoe DaviesNovember 2, 20173 Mins Read
LinkedIn Twitter Facebook Email

Attending the Woman of the Year awards recently was one of the most surreal events of my life.

Still bemused as to how I managed to end up being invited, I joined more than 400 other ladies, many of whom were similarly confused. I settled at my table and discovered that on my left was a lady who runs the entire government estate and was involved in advising on Grenfell, and on my right, a woman who had worked in security for the Obama administration and been in Syria, Afghanistan and the Balkans.

Hilariously, they were fascinated by the pig industry so I was happy to fill their boots. The chairwoman, Sandi Toksvig, congratulated us for being exceptional women making a difference in our professions. Before I knew what was going on, Camilla (Duchess of Cornwall) popped up on stage (would explain the sniffer dogs) and said a few words before the main awards, which befittingly went to women working in the emergency services following this year’s terrorist attacks.

I was surrounded by celebs: Baroness Karren Brady, someone else from Strictly Come Dancing and BBC newsreader Louise Minchin to name a few. I bumped into Prue Leith in the ladies, but decided not to tell her I’d shopped her to Trading Standards for feeding Bake-Off leftovers to her neighbours’ pigs and congratulated Police Commissioner Cressida Dick on her birthday. It was a very odd but strangely uplifting experience, so I’m glad I went.

Meanwhile, back in the real world, we had a positive meeting with Jane King and Tom Hind at AHDB. Key to our discussion was voicing members’ concerns about Mick Sloyan’s replacement as pork strategy director. Jane assured us they would work hard to find the right person, although we all accept it will be impossible to find another Mick! They are also working hard to replace all the people they have lost and improve staff retention.

Andrea (Vickers) and I are planning a spring banner campaign in anticipation of the price slump next year to help promote pork and increase consumption – hopefully tying in with the second phase of AHDB Pork’s healthy mid-week meals campaign. To that end, we will be looking for catchy slogans and banner sites so please keep an eye on the NPA website and get involved!

Now that antibiotic usage figures have been published, our jolly chums at the Alliance are trying to play down the excellent progress you’ve made in reducing antibiotics by telling the press that you’re stuffing your pigs full of zinc oxide instead (which isn’t true) so we’ve enjoyed setting the record straight!

Nominations for NPA elections have started to trickle in slowly – but we’ve only had one producer brave enough to put his name forward so far! I know I keep droning on, but these next few years will be absolutely crucial for the pig industry and it’s incredibly important we get it right, so please put your name forward – go on…what’s the worst that can happen?!

Share. LinkedIn Facebook Twitter Email
Previous ArticleBrechin plant to reopen in mid-November after fire
Next Article Antibiotic mantra – as little as possible, but as much as necessary
Zoe Davies

Read Similar Stories

Vet View: Finding a balance between animal and human health

August 5, 2026

Comment: When the weather becomes your biggest challenge

August 4, 2026

Comment: NPA Westminster summer round-up – a flurry of activity

August 3, 2026
Latest News

‘I just got to the point where I thought: Why am I doing this?’

September 11, 2026

High-profile Scottish farmer closes breeding herd

September 11, 2026

Diligent stockman stays one step ahead to meet pigs’ needs

September 11, 2026
Sponsored Content

Setting piglets up for a smoother weaning transition

July 1, 2026

Combatting beta-mannans in pig diets

April 1, 2026
Current Pig Industry jobs
  • Pig Stockperson Farm Worker – Ref 1929 UK

    • United Kingdom
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Breeding Farm Manager – Ref 1928 County Antrim

    • County Antrim
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Outdoor Pig Manager – Ref 1927 Suffolk

    • Suffolk
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.