The British Pig and Poultry Fair returns in May, bringing together the whole industry and providing an opportunity to catch up with fellow producers, hear from industry experts, and see new products.
Pig producers seeking the latest industry advice, market trends, and innovative technologies are guaranteed all of that and more at the popular biennial event, according to event organiser Alice Bell, from RASE.
“The whole point of the fair is to connect people with information, ideas, other people, and solutions. Ultimately, it’s designed to help you improve farm performance and leave inspired ready for the future,” she said.
“The Fair is supported by all of the key organisations. Visitors can therefore expect to get the most up-to-date information and advice on everything from environmental regulations and planning permission to the animal welfare strategy, export prospects and the latest nutritional advice.”
Essential showcase
In the pig theatre, supported by AHDB, visitors can hear from leading experts on the market outlook and how to mitigate the threat of African Swine Fever (ASF), among several other topics.
In addition, the innovation theatre will feature a plethora of new products designed to improve animal health, productivity, efficiencies and staff working conditions.
“Technology is improving at a rapid pace,” Ms Bell add. “It is genuinely transforming the industry, with artificial intelligence providing real-time, usable data that can help you to make more informed decisions. Whether it’s automated climate control, bespoke lighting, real-time disease tracking or intelligent monitors, there is something for everyone to consider and take home.”
With more tha n 340 exhibitors, a big proportion of the supply chain will be on hand to discuss everything from the latest nutritional advice to free farrowing to artificial intelligence and genetic advances.
Jonny Lester, general manager at event partner ABN, said being biennial makes the fair an essential showcase of new technology and ideas. “It’s the ideal opportunity for producers to connect with others and take-home fresh ideas and cutting-edge solutions to progress their business,” he said.
- The British Pig and Poultry Fair is free to attend and takes place on May 13 and 14 at the NEC, Birmingham. For more information visit pigandpoultry.org.uk.


