Red Tractor is celebrating 25 years since its launch with a new TV advertisement that spotlights the role of assurance in putting safe, traceable and responsibly produced food at the heart of family mealtimes.
Its new ‘With You For 25 Years’ campaign highlights the everyday moments that matter most – families coming together around the kitchen table to share delicious food prepared with care.
Red Tractor’s Trust in Food Index recently revealed that British shoppers overwhelmingly value the reassurance of knowing where their food comes from and how it’s produced.
It found that 90% of people now want more food to be produced in the UK, and food assurance schemes are the number one reason Brits trust that UK food is safe and high quality, with trust in food assurance rising from 68% (2024) to 79% (2025).
John Pain, board director and vice chair of Red Tractor, said: “At the core of the 25th anniversary celebrations is a sincere thank you to all Red Tractor partners – the farmers, processors, food outlets, retailers and brands who stand behind the Red Tractor logo.”
Natalie Smith, Tesco’s head of agriculture, added: “We’re proud to support British agriculture and the thousands of farmers and producers who provide us with quality, affordable, sustainable products year-round.
“Certification schemes play a key role in providing reassurance for customers, and over the past 25 years, Red Tractor has established itself as a mark of quality, standing for food safety standards, animal welfare and environmental protection.”
In the coming weeks, Red Tractor said that it will go behind the scenes of real family kitchens to hear stories about what makes food and mealtimes so meaningful, with content to be featured across its social media channels.
Red Tractor’s new advert will be broadcast across on-demand video services and radio from August, and will launch across linear TV from October.
