Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • November 2025
    • 2025 National Pig Awards supplement
    • October 2025
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. November 2025
    2. 2025 National Pig Awards supplement
    3. October 2025
    4. September 2025
    5. August 2025
    6. 2025 Maximising Pig Health supplement
    7. July 2025
    8. June 2025
    9. 2025 Innovation supplement
    10. May 2025
    11. April 2025
    12. March 2025
    13. 2025 Buildings supplement
    14. February 2025
    15. 2025 Nutrition Supplement
    16. January 2025
    17. December 2024
    18. November 2024
    19. 2025 National Pig Awards supplement
    20. October 2024
    21. September 2024
    22. August 2024
    23. 2024 Pig Health supplement
    24. July 2024
    25. June 2024
    26. 2024 Innovation supplement
    27. 2024 Pig & Poultry Fair Guide
    28. May 2024
    29. April 2024
    30. 2024 Buildings Supplement
    31. March 2024
    32. 2024 Pig Nutrition supplement
    33. February 2024
    34. January 2024
    35. December 2023
    36. November 2023
    37. 2023 National Pig Awards supplement
    38. October 2023
    39. September 2023
    40. Health Supplement
    Featured

    November 2025 issue of Pig World now available

    November 2, 2025
    Recent

    November 2025 issue of Pig World now available

    November 2, 2025

    2025 National Pig Awards supplement now available

    November 2, 2025

    October 2025 issue of Pig World now available

    October 2, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Marketing

Porkwatch survey shows retailers sourcing more British pork products

Alistair DriverBy Alistair DriverApril 17, 20193 Mins Read
LinkedIn Twitter Facebook Email

Retailers sourced a higher proportion of pork products from British farmers in the early spring, compared with the start of the year, according to the latest Porkwatch survey.

Overall, across the 11 retailers surveyed in the March AHDB survey, increases were identified in three of the four pork categories.

The proportion of British fresh pork on display increased marginally on January to 80%, which was also higher than a year ago.

Eight retailers – Aldi, Budgens, Co-op, Lidl, Marks & Spencer, Morrisons, Sainsbury’s and Waitrose – displayed 100% British pork. Asda increased its percentage from 42% in January to 44% in March, with Tesco remaining at 64%, down slightly on 2018, and Iceland upping its figure from 46% to 54%.

The percentage of British bacon on display reached the 50% mark, up from 48% in January, although down slightly on a year ago. This was helped by a substantial increase in Tesco stores, up 10 points to 46%, with Aldi, Lidl, Morrisons and Sainsbury’s also recording notable increases. The Asda figure for bacon dropped from 28% in January to just 23% in March, however.

The overall proportion of British ham increased from 63% to 66% between January and March, with Asda (up from 26% to 36%), Lidl (24% to 43%) and Tesco (65% to 68%) among those recording increases. Morrisons (62% to 55%) was the only retailer in which a notable decrease was recorded.

The overall percentage of British sausage remained unchanged at 84%, with Aldi (91%), Co-op (93%), Lidl (96%), Marks & Spencer and Waitrose (both 100%) leading the way.

Most retailers continued to show good support from British pork products, with Waitrose, Marks & Spencer and the Co-op coming the closest to 100% British-sourced across the board. Aldi, Lidl, Morrisons and Sainsbury’s all scored well in most categories.

Welcome improvements were recorded at Asda and Tesco, although, along with Iceland, they continued to display the lowest percentages of British pork products.

You can see the full March survey results here

NPA chief executive Zoe Davies said: “We are monitoring retail sourcing policies particularly closely at the moment, as the pig sector faces a whole range of challenges with Brexit uncertainty and a difficult market that appears to be currently bucking the upward trend being seen in Europe.

“It is pleasing to see an increase in the proportion of high quality British pork products on retail shelves in March and the continued good support for the industry by the vast majority of retailers.

“We  expect that support to increase however as EU prices continue to sky-rocket and British pork becomes ever more competitive. We will be looking for a positive impact on both pork price and retail sourcing policies as a result.”

Share. LinkedIn Facebook Twitter Email
Previous ArticleASF to cut global pork supplies, reports USDA
Next Article NPA announces new senior policy advisor
Alistair Driver

Editor Pig World, group editor Agronomist and Arable Farmer and Farm Contractor. National Pig Association webmaster. Former political editor at Farmers Guardian. Occasional media pundit. Brought up on a Leicestershire farm. Works from a shed in his Oxfordshire garden.

Read Similar Stories

Taiwan’s first ASF outbreak probably caused by unsterilised food waste

November 4, 2025

AHDB lowers 2025 pigmeat production forecast, after Q3 dip

November 3, 2025

Reading University researchers create tool to put a value on welfare improvements

October 31, 2025
Latest News

Taiwan’s first ASF outbreak probably caused by unsterilised food waste

November 4, 2025

Call to end CO2 use in abattoirs sparks industry concerns

November 4, 2025

AHDB lowers 2025 pigmeat production forecast, after Q3 dip

November 3, 2025
Sponsored Content

Serious about pig welfare? So are we

October 16, 2025

All Vaccines Are Not Equal

September 15, 2025
Current Pig Industry jobs
  • Pig Stockperson – Ref 1797 North Yorkshire

    • North Yorkshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1796 Somerset

    • Somerset
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1795 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.