Pork added to the leading meat dictionary as it goes digital

The latest version of AHDB’s leading tool, the Meat Purchasing Guide, has launched as a digital edition with 170 pork cuts added.

To increase awareness of lesser-used cuts and improve quality, the digital meat dictionary saves chefs, meat buyers and butchers time, enabling professionals to locate cuts and view products as they order from suppliers.

For the export market, parts of the guide have been translated into Spanish and French to aid promotion of quality assured British meat. It now features more than 700 cuts for beef, veal, lamb, mutton and pork, the online version sees each cut supported with step-by-step cutting specifications.

The guide was created by AHDB’s business development manager, Dick van Leeuwen.

He said: “We’ve already helped the industry to improve carcase balance by adding value to under used cuts, improving cutting methods with via seam butchery, developing and promoting new cuts on menus. This updated digital edition will take us further.

“As the British meat industry looks to open new markets, this tool is an essential marketing and buying aid which can be viewed anywhere in the world. Since its launch in 2015, almost 50,000 printed copies of the guide have been taken up by the industry with an additional 40,000 downloaded from the website.”

The Meat Purchasing Guide is free to use and can be downloaded, by clicking HERE. It is also available as an app for either Android or iPhone.

A thousand printed editions can be ordered free of charge, on a first come first served basis, by emailing julie.bird@ahdb.org.uk.

Additionally, pork-training modules have been added to AHDB’s Meat Education Programme, which is also available online, by clicking HERE.

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