Welsh pork gets its own high profile promotional website

A new website, devoted exclusively to high quality pork produced in Wales, has been launched by Hybu Cig Cymru – Meat Promotion Wales (HCC).

Called Porc.Wales, the new site is designed to showcase the country’s finest pig producers, alongside a directory of stockists, recipes, a blog and features which explore how to use different cuts of pork.

“Wales is well known for producing top quality Welsh Lamb and Welsh Beef but this shouldn’t overshadow the nation’s pork offering,” said HCC’s market development officer, Melanie Hughes, speaking after the website launch at the Royal Welsh show.

“The Welsh pork industry is growing and has a fantastic story to tell of which we can all be very proud.”

One of the pork-praising chefs featured on the website is food writer and broadcaster Angela Gray, who runs her own cookery school at Llanerch Vineyard in the Vale of Glamorgan.

She said: “I’ve always found that pork from Wales has darker skin and rose-coloured flesh, and a firmer layer of fat which, in my opinion, is much better for cooking.

“I feel confident cooking with pork from Wales, as the product speaks for itself. From taste to texture, the difference in quality is clear.”

Access the new website

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