Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • August 2026
    • 2026 Pig Health supplement
    • July 2026
    • June 2026
    • 2026 Innovation supplement
    • 2026 British Pig & Poultry Fair guide
    • May 2026
    • April 2026
    • March 2026
    • 2026 Buildings supplement
    • February 2026
    • 2026 Pig Nutrition supplement
    • January 2026
    • December 2025
    • November 2025
    • 2025 National Pig Awards supplement
    • October 2025
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2024 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. August 2026
    2. 2026 Pig Health supplement
    3. July 2026
    4. June 2026
    5. 2026 Innovation supplement
    6. 2026 British Pig & Poultry Fair guide
    7. May 2026
    8. April 2026
    9. March 2026
    10. 2026 Buildings supplement
    11. February 2026
    12. 2026 Pig Nutrition supplement
    13. January 2026
    14. December 2025
    15. November 2025
    16. 2025 National Pig Awards supplement
    17. October 2025
    18. September 2025
    19. August 2025
    20. 2025 Maximising Pig Health supplement
    21. July 2025
    22. June 2025
    23. 2025 Innovation supplement
    24. May 2025
    25. April 2025
    26. March 2025
    27. 2025 Buildings supplement
    28. February 2025
    29. 2025 Nutrition Supplement
    30. January 2025
    31. December 2024
    32. November 2024
    33. 2024 National Pig Awards supplement
    34. October 2024
    35. September 2024
    36. August 2024
    37. 2024 Pig Health supplement
    38. July 2024
    39. June 2024
    40. 2024 Innovation supplement
    41. 2024 Pig & Poultry Fair Guide
    42. May 2024
    43. April 2024
    44. 2024 Buildings Supplement
    45. March 2024
    46. 2024 Pig Nutrition supplement
    47. February 2024
    48. January 2024
    49. December 2023
    50. November 2023
    51. 2023 National Pig Awards supplement
    52. October 2023
    53. September 2023
    54. Health Supplement
    Featured

    2026 Pig Health supplement now available

    August 1, 2026
    Recent

    2026 Pig Health supplement now available

    August 1, 2026

    August 2026 issue of Pig World now available

    August 1, 2026

    July 2026 issue of Pig World now available

    July 6, 2026
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
Marketing

Latest Porkwatch survey highlights mixed retail support for British pork products

Alistair DriverBy Alistair DriverApril 15, 20242 Mins Read
LinkedIn Twitter Facebook Email

The latest AHDB Porkwatch survey shows the leading UK retailers stocked a lower proportion of British bacon and ham in March than a year ago, while pork and sausage facings increased.

Pork

Across the 10 retailers surveyed, the proportion of fresh British pork on display in March remained unchanged from January at 88%, but was up from 86% in March 2022.

Aldi, Co-op, Lidl, M&S, Morrissons and Sainsbury’s all displayed 100% British pork on their shelves, with Waitrose at 96% and 100% on its ow label products. Tesco was slightly up on January and a year ago at 78%, while Asda recorded 66%, down from 69% in January. Iceland displayed just 2% British pork.

Bacon

In total, 52% of bacon on display was British, unchanged from January but down from 55% in March 2023.

The Co-op and M&S were the only retailers to record 100% British bacon, with Waitrose on 92% (100% own label) and Sainsbury’s on 79%. Morrisons (51%) was the only other retailer over 50%, while Tesco (34%), Asda (26%), Aldi (19%) Lidl (16%) and Iceland (12%) all displayed a low proportion of British bacon.

Ham

A total of 62% of ham on display across the 10 retailers in March was British, slightly up on January, but well down on the 67% recorded on March 2023.

M&S (99%), Co-op (96%), Waitrose (90%), Sainsbury’s (83%), Aldi (77%) and Tesco (61%) were the best performers.

Sausage

Across the 10 retailers, 78% of the sausage on display was British, up on 76% in January and in March 2023.

M&S (99%), Aldi (98%), Waitrose (96% and 100% own label) and Lidl (92%) were the best performers, with Sainsbury’s (77%) Tesco (75%), Morrisons (71%) Asda (70%) and Co-op (69%, 100% own label) not far behind.

Share. LinkedIn Facebook Twitter Email
Previous ArticleCurrent food labels do not reflect pig farms’ environmental and welfare performance, new study shows
Next Article Scottish trainee butchers learn to enhance their craft
Alistair Driver

Editor Pig World and the Tribune. National Pig Association webmaster. Former political editor at Farmers Guardian. Occasional media pundit. Brought up on a Leicestershire farm. Works from a shed in Oxfordshire garden.

Read Similar Stories

ASF problems grow in Hungary, Finland and Serbia

August 18, 2026

Love British Food and Red Tractor link up to champion British food and farming

August 18, 2026

Pilgrim’s Europe to acquire Walkers Deli & Sausage Company

August 17, 2026
Latest News

ASF problems grow in Hungary, Finland and Serbia

August 18, 2026

Love British Food and Red Tractor link up to champion British food and farming

August 18, 2026

Pilgrim’s Europe to acquire Walkers Deli & Sausage Company

August 17, 2026
Sponsored Content

Setting piglets up for a smoother weaning transition

July 1, 2026

Combatting beta-mannans in pig diets

April 1, 2026
Current Pig Industry jobs
  • Pig Stockperson – Ref 1918 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • General Farm Worker – Ref 1917 Herefordshire

    • Herefordshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Indoor Stockperson

    • Suffolk
    • Parham Pigs
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.