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Latest Porkwatch survey highlights mixed retail support for British pork products

Alistair DriverBy Alistair DriverApril 15, 20242 Mins Read
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The latest AHDB Porkwatch survey shows the leading UK retailers stocked a lower proportion of British bacon and ham in March than a year ago, while pork and sausage facings increased.

Pork

Across the 10 retailers surveyed, the proportion of fresh British pork on display in March remained unchanged from January at 88%, but was up from 86% in March 2022.

Aldi, Co-op, Lidl, M&S, Morrissons and Sainsbury’s all displayed 100% British pork on their shelves, with Waitrose at 96% and 100% on its ow label products. Tesco was slightly up on January and a year ago at 78%, while Asda recorded 66%, down from 69% in January. Iceland displayed just 2% British pork.

Bacon

In total, 52% of bacon on display was British, unchanged from January but down from 55% in March 2023.

The Co-op and M&S were the only retailers to record 100% British bacon, with Waitrose on 92% (100% own label) and Sainsbury’s on 79%. Morrisons (51%) was the only other retailer over 50%, while Tesco (34%), Asda (26%), Aldi (19%) Lidl (16%) and Iceland (12%) all displayed a low proportion of British bacon.

Ham

A total of 62% of ham on display across the 10 retailers in March was British, slightly up on January, but well down on the 67% recorded on March 2023.

M&S (99%), Co-op (96%), Waitrose (90%), Sainsbury’s (83%), Aldi (77%) and Tesco (61%) were the best performers.

Sausage

Across the 10 retailers, 78% of the sausage on display was British, up on 76% in January and in March 2023.

M&S (99%), Aldi (98%), Waitrose (96% and 100% own label) and Lidl (92%) were the best performers, with Sainsbury’s (77%) Tesco (75%), Morrisons (71%) Asda (70%) and Co-op (69%, 100% own label) not far behind.

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Alistair Driver

Editor Pig World, group editor Agronomist and Arable Farmer and Farm Contractor. National Pig Association webmaster. Former political editor at Farmers Guardian. Occasional media pundit. Brought up on a Leicestershire farm. Works from a shed in his Oxfordshire garden.

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