The National Office of Animal Health (NOAH) has released its new “Code of Practice” for the promotion of animal medicines, a publication which is regularly updated to ensure it stays “relevant and effective to meet the ever-evolving communication climate”.
The new edition, which is the 27th to be produced by NOAH, features a number of changes, including a revised guidance note on advertising POM medicines and guidance on how to ensure the important communication channel that promotion brings is used responsibly.
“NOAH believes in the benefit of advertising POMs to prescribers and professional keepers of animals, as specified in the Veterinary Medicines regulations,” said NOAH’s chief executive, Dawn Howard.
“We also believe that this needs great care and responsibility in the preparation of advertisements and promotions, to support the responsible use of these products.
“Every NOAH member, as well as non-member participants in the NOAH Compendium, signs up to the NOAH Code, which goes above and beyond any regulatory requirements. This can give prescribers and users of animal medicines confidence in the promotions they may receive from NOAH members.”