Exporters from the UK will once again have the opportunity to showcase high-quality pork from the UK in the valuable Chinese market next week, at Asia’s largest food and beverage show, SIAL China.
The three-day event, which starts on Tuesday, presents a significant networking opportunity for exporters looking to grow their business in this all-important region.
AHDB’s China-based representative Holly Chen will be joined by UK pork exporters’ China-based teams.
As well as tasting pork from the UK, the attendees will also have the opportunity to learn more about UK pork production through a virtual greeting from AHDB’s Head of Asia Pacific Jonathan Eckley.
AHDB Export Manager, Susan Stewart, said: “This is a hugely important event which provides valuable networking opportunities for UK exporters and allows us to showcase our pork to a number of key influencers and importers.
“China remains a key market for our pork exports and despite the challenges of the last year, AHDB is committed to exploring all potential opportunities within this region and continuing to develop strong relationships to support trade between the UK and China.”