Six pork exporters from the UK will join AHDB in Vietnam, this coming week, to research what opportunities exist for the pork sector once market access is granted.
This mission will see the UK exporters head to the city of Ho Chi Minh for five days, to visit local markets, attend face-to-face meetings with potential buyers and importers, and attend the 2022 edition of the Food and Hotel Vietnam (FHV) show – which brings together exhibitors and buyers from the hospitality and food service sector to create overseas business opportunities.
AHDB’s head of Asia Pacific, Jonathan Eckley said: “Vietnam is a key target market for AHDB Exports, and we have long been working with government to gain access to this valuable market which will bring a major boost to the UK’s pork sector.
“This mission will provide us with an opportunity to gain valuable insight into the Vietnamese retail sector, consumer buying behaviours and better understand the potential for UK pork. We are also very excited to be attending FHV, which is the most established trade show in Vietnam, attracting thousands of potential buyers every year.”
Forming part of AHDB’s continued work with government and industry to open the Vietnamese market for UK pork, Mr Eckley concluded: “This mission will put us in a great position to begin commercial shipments of pork once market access is agreed.”