Tonisity has grown its team with the addition of Steve Potter as sales manager for the UK and Ireland.
Based in Yorkshire, Mr Potter has a background of hands on pig production, having spent 22 years on the ground. He has been managing swine units for some of the country’s most accomplished producers, and has experienced many different systems both indoors and outdoors.
In his new role, Mr Potter will help to bring theTonisityPx product to the UK and Ireland markets.
He said: “I first heard about Px when reading an article back in April and I think the UK will benefit massively from what it has to offer. With the huge increases in numbers born in recent times in the UK herd the stock man needs every tool he can get to help turn those extras born into extras reared with a better potential growth. I’m looking forward to seeing the benefits Px has to offer becoming a reality to our herds.”
Mathieu Cortyl, Tonisity’s general manager, Europe and Asia, added: “We are very excited to have Steve joining our team. His experience and wide network will be very helpful to introduce the concept of TonisityPx to the United Kingdom and Ireland, our home market.
“His commitment to improve economic performance of swine units makes him a perfect fit in his new role, where he will implement a business strategy to boost product adoption ofTonisityPx, the first isotonic protein drink for pigs.”