The Black Farmer launches reduced fat premium pork sausages

The Black Farmer, the premium meat provider, has expanded his range of gluten-free pork sausages with a reduced fat Premium Pork sausage.

The gluten-free reduced fat sausage has been devised to help those consumers looking to follow a reduced fat diet and still enjoy a really great tasting premium pork sausage.  The sausage has 30 per cent less fat than The Black Farmer Premium Pork sausage.

The product will initially be available at Sainsbury’s from 7th February, with Tesco and Morrison’s following suit later in April, in packs of 400g at £3.15.

Wilfred Emmanuel-Jones, aka The Black Farmer, said: “Listening to what my consumers want is my priority.  Many people are on the lookout for healthier options but they also don’t want to miss out on enjoying a proper juicy sausage full of flavour.  Whilst sausages need some fat to make them taste delicious, we’ve come up with a recipe that doesn’t compromise on flavour and will help people to make a healthier choice if they wish to.  It’s a win-win.”

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