Serious Pig has raised over £500,000

Snack brand Serious Pig has raised over £500,000 from more than 1,300 investors, while founder George Rice has extended the Crowdcube campaign until Sunday (April 7).

Mr Rice said the investment raised is going to be used to accelerate growth over the next three years. This includes expanding the existing product ranges and taking the brand to the wider consumer market across the UK and beyond.

The snack brand which is based in Peckham, London already has the capability and structure to increase throughput by 500%.

Mr Rice said: “I can’t thank each and every investor enough for their support. Your investments are going to allow us to compete with the major snack brands in the UK.

“It’ll allow us to grow our sales and marketing team to really accelerate our growth so we can reach every corner of the UK where there’s a retailer that cares about offering great taste and quality.”


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