RSPCA Assured has launched its sizzling summer campaign, which is aiming to encourage consumers to buy higher welfare chicken and pork for their barbecues.
The RSPCA’s ethical food label and farm assurance scheme is looking to highlight the importance of buying higher welfare products in 30-second advert that follows a group of people at a barbecue cooking chicken burgers, sausages, kebabs and corn on the cob.
It will appear across the Channel 4 network from July 20 to 31, with a ‘kick-off’ spot on Sunday Brunch, as well as appearing alongside programmes such as Bake Off: The Professionals, Supermarkets Unwrapped, Jamie’s £1 Wonders and Come Dine With Me.
The advert, which can be viewed here, will also appear on Meta (Facebook, Instagram), TikTok, YouTube and there will be 350 out of home digital display ads on high streets and retail parks across the country. RSPCA Assured labelled products can be found in all major supermarkets including Aldi, Asda, Co-op, Lidl, Marks and Spencer, Morrisons, Sainsbury’s and Tesco.
Xenia Kingsley, senior marketing manager at RSPCA Assured, said: ”We’re all fired up about our new summer barbecue campaign. It focuses on encouraging those who already eat meat to consider farm animal welfare this barbecue season and opt for higher welfare chicken and pork.
“We are a nation of animal lovers and we all love a good barbecue as soon as we get even a little bit of sunshine so we wanted to show the public that by buying RSPCA Assured labelled products they can be reassured that the animals have been cared for to the RSPCA’s strict higher welfare standards, and have been treated with compassion and respect.”