Hybu Cig Cymru – Meat Promotion Wales (HCC) has launched a revamped ‘Porc Blasus’ website, the home of Wales’s specialist pig farmers, artisan producers and master butchers of pork.
Wales, which is home to 0.6% of the UK pig population, has developed a reputation for specialising in rare breeds, high-welfare production, and high-quality niche products, with many artisan producers scooping major awards.
The redesigned website now features a ‘where to buy’ section to make it easier for consumers to find their nearest pork producer and how they can purchase, such as through local delivery, from the premises, farmers’ markets or retailers.
As well as having a more up-do-date feel, the PorcBlasus.Cymru website also includes features on 22 producers, chefs and butchers from across Wales, contains advice on cuts and cooking, and links to 59 tasty pork recipes.
HCC market development manager Rhys Llywelyn said: “The pork sector in Wales is a very different beast to many other countries. But its scale allows it to specialise in distinctive niche products and utilise short supply chains based on small local processing facilities. As we often say, our ‘porc’ is small-scale for a big flavour!
“This website will help consumers know just where to source the finest local pork, whether direct from the producer or through delivery services, farmers’ markets or shops.
“Alongside recipes we also have guides to the part pork can play in a healthy nutritious diet, and there is an opportunity to sign up to our Porc Blasus newsletter which has new recipes and competitions.”