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Retail pigmeat sales fall, driven by lower processed pork volumes

Alistair DriverBy Alistair DriverNovember 21, 20242 Mins Read
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C: Adobe Stock

Retail pigmeat purchases declined by 3.2% year on year, equivalent to 6,650 tonnes, in the 12 weeks to November 3, Kantar data shows. 

As a result, retail spend on pigmeat was down by 2% year-on-year over the period, despite a 1.2% increase in average prices paid.

Volume sales of processed pigmeat declined by 5.3% over the 12 weeks, driving the overall decline, with  sliced cooked meats down 7.7%, equivalent to 2,912t, according to Charlotte Forkes-Rees, AHDB retail and consumer insight analyst.

Sales of primary cuts declined by 0.8%, despite average prices seeing only a slight increase year-on-year (+0.2%). But total roasting sales saw a 5.3% increase in volumes purchased, due to gains in sales of shoulder (6.1%) and loin (22.9%). All roasting saw average prices decrease in this period, and promotional activity was seen to improve performance most notably for loin, Ms Forkes-Rees added.

Pork ribs also saw growth (+11.7%) due to a combination of increased shopper numbers and volumes purchased per shopping trip.

Added value was the only category of pigmeat to see overall volume increases (+13.8%), due to sous vide (+13.3%), marinades (+15.5%) and ready to cook (+11.3%) attracting in new shoppers due to promotional activity.

Pork was the only red meat to decline year-on-year. Spend on beef increased by 2.5% year-on-year over the period, due to a 2.5% increase in average price increase, as volumes purchased remained flat.

Lamb volume sales were up a 6.8%, which, combined with a 5.8% in average prices paid, resulted in a 12.9% increase in retail spend on lamb products this period.

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Alistair Driver

Editor Pig World, group editor Agronomist and Arable Farmer and Farm Contractor. National Pig Association webmaster. Former political editor at Farmers Guardian. Occasional media pundit. Brought up on a Leicestershire farm. Works from a shed in his Oxfordshire garden.

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