Last chance to participate in AHDB Shape the Future vote

Voting on AHDB’s future priorities closes at midday today.

AHDB said this was a simple, step-by-step process that should take around 15-20 minutes. “You’ll get to have your say on the challenges you want AHDB to focus on and the services we will deliver for you in the future. It’s your chance to influence how your levy is spent on the things that matter to you most,” the levy body said. 

A total of 330 pig producers and 15 pork processors/buyers have registered to vote on AHDB’s future.

Each of the remaining sector councils have identified some key priorities they think are important to the industry and we want you to tell us how much you agree. The Pork Sector Council has identified the following five priorities for the industry:

(A) Selling every part of the pig for the best financial return at home in the UK or overseas

(B) Protecting the reputation of pork and promoting its benefits to consumers

(C) Improving animal health and welfare, reducing disease, and demonstrating high standards

(D) Demonstrating that the pork industry takes its impact on the environment seriously and is improving

(E) Improving profitability to remain competitive at home and overseas

You can read more about the pork sector priorities HERE


Each eligible business gets one vote per sector provided they meet the following criteria in the 12 months up to 11 April 2022:

  • Cereals & Oilseeds: Any business that paid a cereal buyer levy, a cereal processor levy, the cereal grower levy or the oilseed grower levy in the UK
  • Beef, lamb and pork: Any farmer that kept pigs, sheep or cattle in England, any processor that slaughtered pigs, sheep or cattle in England, or any exporter that purchased pigs, sheep or cattle in England for export
  • Dairy: Any milk producer in Great Britain

If you operate in multiple sectors, you get one vote per sector that you operate in. You must have registered separately for beef and lamb.

If you registered to vote you should by now have received an email from AHDB and Civica. Or if you’ve asked for a voting pack, one is on its way, AHDB said.

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About The Author

Editor of LBM titles Pig World and Farm Business and group editor of Agronomist and Arable Farmer. National Pig Association's webmaster. Previously political editor at Farmers Guardian for many years and also worked Farmers Weekly. Occasional farming media pundit. Brought up on a Leicestershire farm, now work from a shed in the garden in Oxfordshire. Big fan of Leicester City and Leicester Tigers. Occasional cricketer.