Red Tractor Week is underway, with seven days of activities planned to raise awareness and understanding of the logo among consumers from today.
Each day will focus on a different Red Tractor food group, with consumers encouraged to cook and eat from the different sectors each day. Pork’s turn is on Wednesday.
The campaign, which will have a strong social media element, will involve support from prominent bloggers and retailers as well as competitions, recipes and meet the farmer videos. The aim will be to provide information about Red Tractor standards across the supply chain.
Red Tractor is offering daily prizes to consumers, supplied by leading UK producers, retailers and brands. It has teamed up with Original Cottages to offer a £400 Mini-Break in a prize draw for everyone who enters the daily competition.
On its website, Red Tractor describes products covered by the logo as: “Quality food you can trust.”
Red Tractor tells consumers it is the ‘largest food standards scheme in the UK, covering all the areas you care about; animal welfare, food safety, traceability and environmental protection’.
What’s happening whem?
Monday – Poultry (chicken, duck, turkey)
Tuesday – Dairy (milk, cheese, butter)
Wednesday – Pork
Thursday – Fruit
Friday – Beef & Lamb
Saturday – Vegetables (including Sugar and Potatoes)
Sunday – Crops
You can follow Red Tractor’s accounts on Twitter – look for farmer updates on @RTFarmers – and Facebook.
Organisations and individuals can support and interact with the campaign by:
- Posting content on social media, using #trustthetractor
- Sharing and liking Red Tractor’s content on social media
- Supplying Red Tractor with videos and images to share.
NPA chief executive Zoe Davies said: “Red Tractor is an important part of the sales story behind British pork, reminding consumers of the standards that underpin it and encouraging them to support the British pig sector.
“We welcome all efforts to spread the word more widely and urge members to participate in the social media campaign.”
Dr Davies also reminded producers that Red Tractor standards are changing from October in a number of key areas, including antibiotic usage and recording.
For more information on the changes, click here