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Proportion of British pigmeat on display declines, as overall sales drop back

Alistair DriverBy Alistair DriverAugust 29, 20242 Mins Read
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The proportion of British pigmeat products on display in major UK retailers in July was unchanged on May in all four categories, but there was a drop on the July figures 2023, the latest AHDB Porkwatch survey showed.

Pork: Overall, 87% of pork products on display were British, compared with 88% in July 2023 and a recent high of 89% in November 2023.

Aldi, Co-op, Lidl, Morrisons, M&S and Sainsbury’s all stocked 100% British, with Waitrose on 96% (100% own label), Tesco 77% and Asda 59%, slightly down on a year ago. Iceland stocked just 3% British.

Bacon: The July figure of 54% British was down from 55% a year ago.

The Co-op and M&S were the only two retailers to stock 100% British, with Waitrose on 93% (100 own label) and Sainsbury’s, 79%, down on last year. Morrisons was 51%, with Tesco (36%), Asda (27%), Aldi (19%), Lidl (17%) and Iceland (14%) lagging behind.

Ham: The overall figure for ham of 62% was down from 64% in July 2023.

M&S led the way with 99%, followed by Co-op (96%) and Waitrose (90%), Sainsbury’s (83%) and Aldi (77%). Tesco was on 59%, with the poorest performer being Iceland (12%), and Lidl (31%), Asda (26%) both well down on last year, and Morrisons on 36%.

Sausage: The overall of figure of 78% was unchanged on last year, although the own-brand figure in this category was 99%.

M&S again led the way on 99%, followed by Aldi and Waitrose, both on 97%, and Lidl (91%). Morrisons, Sainsbury’s, Tesco and Asda all stocked in excess of 70% British, with Co-op on 66% and Iceland 51%.

Retail sales

Kantar data for the 12 weeks to August 4 showed a 1.3% decline in retail sales volumes of all pigmeat products, with spend fractionally up (0.2%) due to prices being 1.6% higher.

Primary pork sales volumes declined by 0.8%, despite notable increases in mince (+8.7%) and bellies (+4.3%).

Processed meat sales declined by 1.7%, despite increases in burgers and grill sales (+5.1%) and sausages (+1.7%), as bacon and sliced cooked meat recorded notable declines.

Added value performed well, led by sous vide (+24.2%) and ready to cook (11.3%).

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Previous ArticleUncertainty creeps into EU pig market, as UK price differential grows
Next Article European Commission approves €20m Danish scheme to reduce tail biting
Alistair Driver

Editor Pig World, group editor Agronomist and Arable Farmer and Farm Contractor. National Pig Association webmaster. Former political editor at Farmers Guardian. Occasional media pundit. Brought up on a Leicestershire farm. Works from a shed in his Oxfordshire garden.

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