Price inflation drives rise in domestic spend on pork

In the 12 weeks ending 10 September, volumes of fresh/frozen pork sold decreased marginally (-0.6%) on the year, according to latest data from Kantar Worldpanel. However, average retail prices increased by 7% over the same period, leading to a 6% year on year increase in total spend.

Volume sales of roasting joints as a whole in the 12 weeks ending 10 September declined year on year by nearly 2%. However, on an individual cut basis, there was more variation. Volumes of both loin and shoulder roasting joints fell by 11% and 8% respectively, while the amount of leg roasting joints sold increased by 15%. In terms of other primary pork products in the 12 week period, the volume of mince sold recorded a 28% increase on the year, which once again may be attributed to customers switching from higher priced beef mince. Sliced cooked meat remained one of few pork products to decrease in price year on year, albeit marginally (-0.4%). However, a rise in volumes sold (3%) led to total spend increasing by 2% on the year during the period.

The picture for other meats in the 12 weeks ending 10 September was more mixed. Volume sales of fresh/frozen beef fell by 1% on the year, however as the average unit price increased, total spend rose by 2% on year earlier levels. For fresh/frozen lamb, the volume sold decreased by 9% year on year, while the average unit price increased by 3%, resulting in total spend falling by 7%. On the contrary to other meats, the average unit price of fresh/frozen poultry products fell on year earlier levels by 1% in the 12 week period. However, a 3% rise in volume sold led to total spend rising by nearly 2%.



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