Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • Pig World – November 2023
    • National Pig Awards Supplement 2023
    • October 2023
    • September 2023
    • Health Supplement
    • August 2023
    • Pigs Tomorrow Supplement
    • July 2023
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Equipment
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Subscribe Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. Pig World – November 2023
    2. National Pig Awards Supplement 2023
    3. October 2023
    4. September 2023
    5. Health Supplement
    6. August 2023
    7. Pigs Tomorrow Supplement
    8. July 2023
    Featured

    National Pig Awards Supplement 2023

    October 31, 2023
    Recent

    National Pig Awards Supplement 2023

    October 31, 2023

    Pig World – November 2023

    October 31, 2023

    Pig World – October 2023

    October 4, 2023
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Equipment
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
News

Premium ranges booming in latest supermarket sales data

Chloe RyanBy Chloe RyanMay 3, 20174 Mins Read
LinkedIn Twitter Facebook Email

The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 23 April 2017, reveal the overall market has grown by 3.7% – the fastest rate since September 2013 and worth almost £1 billion in additional sales to the grocery sector.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments: “All 10 major retailers are in growth for the first time in three-and-a-half years, when we last saw like-for-like grocery inflation as high as it is now.  While prices do look set to rise further, the current inflation rate of 2.6% is still below the average level experienced by shoppers between 2010 and 2014.

“A strong Easter also contributed to the market’s growth this period.  In the past 12 weeks British shoppers splashed out £325 million on Easter eggs with almost three quarters of the population buying at least one.  Consumers plumped for more premium confectionery lines this year – the average price paid for an Easter egg rising by 8.6% to £1.65 – while 20 million packs of hot cross buns were bought in the Easter week alone.”

Retailer successes

Fraser McKevitt continues: “Premium own label lines are continuing to see huge growth and Morrisons has been making the most of their popularity among consumers.  Its ‘The Best’ line is performing well following last year’s launch and has attracted more affluent shoppers through its doors, helping Morrisons become the fastest growing big four retailer.  However, this growth is behind the overall market and Morrisons’ total market share has slipped 0.2 percentage points to 10.4%.

“Asda has increased year-on-year sales for the first time since October 2014 thanks to a quarter of a million additional shoppers and a strong performance online, though its overall share fell by 0.4 percentage points to 15.6%.

“Sainsbury’s sales rise of 1.7% is the greatest it has seen since June 2014, with growth coming from all three channels – its Local convenience stores, larger supermarkets and online.  At a category level, Sainsbury’s is performing well in the fresh and chilled aisles – fruit, vegetables and salads are up by 2.6%, suggesting its ‘Food Dancing’ campaign is resonating with consumers eager to try more scratch cooking.  The retailer is now concentrating on bringing Argos counters into many of its stores and looking to exploit the increased footfall, although stronger growth among its rivals meant market share fell to 16.1% in the past 12 weeks.”

Tesco returned to growth with sales up 1.9% after sales were hit last period by a late Easter.  Its own label sales increased by 6%, growing across all price tiers – cheapest, standard and premium – while share fell by 0.5 percentage points to 27.5%.

Fraser McKevitt comments: “Ocado has doubled its share since late 2014 and now accounts for 1.3% of supermarket sales.  The retailer is growing at 10.8% – second only to Aldi and Lidl and considerably ahead of the overall online grocery market, which currently has a growth rate of 7.8%.  While fewer than 3% of British households have shopped with Ocado in the past 12 weeks these consumers are considerably more affluent than average, meaning the retailer performs well in high-value categories such as fresh fish, chilled drinks and breakfast cereals.”

Iceland, Aldi and Lidl, where sales rose by 9.3%, 18.3% and 17.8% respectively, all grew ahead of the market.  Aldi and Lidl achieved new record high market shares of 6.9% and 5.0%, while Waitrose’s share was stable at 5.2% despite a 3.1% increase in sales helped by strong growth in its ‘Waitrose 1’ range.  At Co-op, sales rose by 2.6% while market share fell by 0.1 percentage points to 6.1%.

Share. LinkedIn Facebook Twitter Email
Previous ArticleAHDB Focus Farm initiatives start to bear fruit
Next Article Scottish pig prices gathering pace as demand exceeds supply
Chloe Ryan

Read Similar Stories

GB pig prices for week ending November 25, 2023 – SPP falls down again

November 29, 2023

Reminder: Proof of vet visit required from December 13

November 29, 2023

Straw prices for the week ending December 3, 2023

November 29, 2023
Latest News

GB pig prices for week ending November 25, 2023 – SPP falls down again

November 29, 2023

Reminder: Proof of vet visit required from December 13

November 29, 2023

Straw prices for the week ending December 3, 2023

November 29, 2023
Sponsored Content

Porcine Circovirus: Is Clinical Disease Just the Tip of the Iceberg?

November 1, 2023
Current Pig Industry jobs
  • Pig Stockperson – Ref 1471 Norfolk

    • Norfolk
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Pig Stockperson – Ref 1470 Northamptonshire

    • Northamptonshire
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Entry-Level Pig Stockperson – Ref 1469 Suffolk

    • Suffolk
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
© 2023 Lewis Business Media. All Rights Reserved | Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Type above and press Enter to search. Press Esc to cancel.