Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • September 2025
    • August 2025
    • 2025 Maximising Pig Health supplement
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. September 2025
    2. August 2025
    3. 2025 Maximising Pig Health supplement
    4. July 2025
    5. June 2025
    6. 2025 Innovation supplement
    7. May 2025
    8. April 2025
    9. March 2025
    10. 2025 Buildings supplement
    11. February 2025
    12. 2025 Nutrition Supplement
    13. January 2025
    14. December 2024
    15. November 2024
    16. 2025 National Pig Awards supplement
    17. October 2024
    18. September 2024
    19. August 2024
    20. 2024 Pig Health supplement
    21. July 2024
    22. June 2024
    23. 2024 Innovation supplement
    24. 2024 Pig & Poultry Fair Guide
    25. May 2024
    26. April 2024
    27. 2024 Buildings Supplement
    28. March 2024
    29. 2024 Pig Nutrition supplement
    30. February 2024
    31. January 2024
    32. December 2023
    33. November 2023
    34. 2023 National Pig Awards supplement
    35. October 2023
    36. September 2023
    37. Health Supplement
    Featured

    September 2025 issue of Pig World now available

    September 1, 2025
    Recent

    September 2025 issue of Pig World now available

    September 1, 2025

    August 2025 issue of Pig World now available

    August 1, 2025

    2025 Maximising Pig Health supplement now available

    August 1, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
New Products

Pig and poultry AI analysis looks to improve farm management

Tobias HudsonBy Tobias HudsonMay 13, 20242 Mins Read
LinkedIn Twitter Facebook Email

Two companies have joined forces with the aim to better use production data generated on pig and poultry farms.

It is the shared goal between technology company Farmex and livestock intelligence business Optifarm, who have brought their collective experience together to help farm management.

The project is a development from their previous joint research. funded by innovation agency IUK.

See also: International consortium aims to develop vaccine and test for zoonotic Nipah virus

Farmex generates and analyses data from farms through Barn Report Pro, while Optifarm has an app that integrates data from various sources.

AI is then employed to analyse measured parameters such as water use, temperature, or static pressure, and looks for any anomalies and possible correlatory explanations.

These results can then be sent direct to mobile phones and farm offices in real time, enabling decisions to be made immediately.

The overarching goal is to help maximise both animal and bird welfare and create efficient, cost-effective production.

Hugh Crabtree, Farmex director said: “Marrying up Barn Report Pro with the Optifarm app will ensure easier access and tactical use of data, for both pig and poultry farmers.”

Hugh Crabtree © Farmex

The Optifarm app is used in poultry production in several countries and over 10 million pigs across the UK and the US are monitored through Barn Report Pro.

Costs for automatically-generated anomaly detections start at a few pence per house, while charges for more proactive technical support and advice depend on individual requirements.

More information about the AI analyses can be found here.

  • Hugh and Optifarm’s CEO, David Speller, will be available on the Farmex stand 11-380 at this week’s British Pig and Poultry Fair to answer questions on the use of data capture in precision faming.
Share. LinkedIn Facebook Twitter Email
Previous ArticleInternational consortium aims to develop vaccine and test for zoonotic Nipah virus
Next Article Cargill to showcase new piglet diets at British Pig & Poultry Fair
Tobias Hudson

Read Similar Stories

UK pig meat exports up 5.2% year-on-year in the first six months of 2025

September 12, 2025

BVA urges government to act after ‘deeply concerning’ EFRA illegal meat report

September 11, 2025

GB pig prices for week ending September 6, 2025 – SPP drops back again

September 10, 2025
Latest News

UK pig meat exports up 5.2% year-on-year in the first six months of 2025

September 12, 2025

BVA urges government to act after ‘deeply concerning’ EFRA illegal meat report

September 11, 2025

GB pig prices for week ending September 6, 2025 – SPP drops back again

September 10, 2025
Sponsored Content

Enhancing Weaned Pig Health and Performance with Zinc and Iron

August 1, 2025

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024
Current Pig Industry jobs
  • Boar Stud Assistant Manager

    • Cambridgeshire
    • Hermitage AI Ltd
  • Senior Pig Stockperson

    • Greater Manchester
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Pig Stockperson – Ref 1774 Aberdeenshire

    • Aberdeenshire
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.