The Agriculture and Horticulture Development Board (AHDB) has appointed Matthew Catlin as its digital services director, filling a post which is described as being “very significant for the organisation”.
Mr Catlin (pictured above) joins AHDB having previously implemented e-commerce strategies for brands such as Thomson and First Choice. He has also worked in digital services for several UK and international companies, including Taylor Wimpey and Bayer Crop Science.
He will oversee the “continued improvement of AHDB’s digital toolbox of technical and business resources, the online delivery of its latest research, and the bringing together of the organisation’s widespread virtual assets such as its many sector-focussed websites”.
“The appointment is very significant for us as we rise to challenges and opportunities presented by technological innovation,” said AHDB’s chief executive, Jane King.
“Delivering the latest research, knowledge and tools directly to farmers in real time – whether they’re in the office, walking the fields or in the tractor cab – is what we need to be doing, and we are now better equipped than ever before.”
Mr Catlin will take on his new role on November 30, 2015.