Pig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    • July 2025
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Buildings supplement
    • February 2025
    • 2025 Nutrition Supplement
    • January 2025
    • December 2024
    • November 2024
    • 2025 National Pig Awards supplement
    • October 2024
    • September 2024
    • August 2024
    • 2024 Pig Health supplement
    • July 2024
    • June 2024
    • 2024 Innovation supplement
    • 2024 Pig & Poultry Fair Guide
    • May 2024
    • April 2024
    • 2024 Buildings Supplement
    • March 2024
    • 2024 Pig Nutrition supplement
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • 2023 National Pig Awards supplement
    • October 2023
    • September 2023
    • Health Supplement
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
Podcast
Pig WorldPig World
  • News
      • Animal Health
      • Breeding
      • Business
      • Environment
      • EU
      • Food Safety
      • Housing
      • Marketing
      • NPA
      • National Pig Awards
      • New Products
      • Nutrition
      • People
      • Pig Fair
      • Politics
      • Training & Education
      • Welfare
  • Features
    • Animal Health
    • Breeding
    • Environment
    • Farm Visits
    • Herd Recording
    • Housing
    • Marketing
    • Nutrition
    • Products
    • Training
  • Comment
    • AHDB Pork
    • Chris Fogden
    • Dennis Bridgeford
    • Peter Crichton
    • Red Robin
    • Veterinary View
    • Zoe Davies, NPA
  • Numbers
  • Pig Prices
  • Magazines
    1. July 2025
    2. June 2025
    3. 2025 Innovation supplement
    4. May 2025
    5. April 2025
    6. March 2025
    7. 2025 Buildings supplement
    8. February 2025
    9. 2025 Nutrition Supplement
    10. January 2025
    11. December 2024
    12. November 2024
    13. 2025 National Pig Awards supplement
    14. October 2024
    15. September 2024
    16. August 2024
    17. 2024 Pig Health supplement
    18. July 2024
    19. June 2024
    20. 2024 Innovation supplement
    21. 2024 Pig & Poultry Fair Guide
    22. May 2024
    23. April 2024
    24. 2024 Buildings Supplement
    25. March 2024
    26. 2024 Pig Nutrition supplement
    27. February 2024
    28. January 2024
    29. December 2023
    30. November 2023
    31. 2023 National Pig Awards supplement
    32. October 2023
    33. September 2023
    34. Health Supplement
    Featured

    July 2025 issue of Pig World now available

    July 6, 2025
    Recent

    July 2025 issue of Pig World now available

    July 6, 2025

    June 2025 issue of Pig World now available

    June 4, 2025

    2025 Innovation supplement now available

    June 4, 2025
  • Suppliers
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Classified
  • Events
    • Pigs Tomorrow
    • National Pig Awards
LinkedIn X (Twitter)
Pig World
NPA

Foodservice sector is “crazy” not to tell diners they’re getting British meat

PW ReportersBy PW ReportersApril 14, 20152 Mins Read
LinkedIn Twitter Facebook Email

Restaurants, fast-food outlets and other foodservice companies have been urged by the National Pig Association (NPA) to follow the lead of the country’s supermarkets by sourcing more British meat and promoting the fact to diners.

NPA says that, according to a new data, supermarkets, with their pro-British meat stance and publicity, are “stealing a lead on restaurants and fast-food chains when it comes to gaining public trust”.

The new data shows that nearly 70% of shoppers trust the meat they buy in supermarkets either a lot or a fair amount. This compares with only 58% trusting the meat they are served in restaurants and 17% in fast-food outlets.

“If foodservice companies want the public to trust them to a similar degree, the answer is staring them in the face,” said NPA chairman, Richard Lister. “They should copy the retailers and serve British meat instead of imported meat from continental cold stores.”

NPA also says that many foodservice outlets already have a British-only rule for the fresh pork they serve, but fail to inform customers.

“That’s crazy,” said NPA chief executive, Dr Zoe Davies. “All the evidence shows customers want British meat because they trust its provenance and its quality, and they are even prepared to pay a bit more for it, just as they do in supermarkets.

“So when restaurants and fast-food outlets make a point of sourcing British, they should always say so on their menus and in their advertising, and if they do, this new research shows their customers will respond positively.”

The data quoted by NPA is drawn from YouGov research on consumer trust, released by the Agriculture and Horticulture Development Board.

Share. LinkedIn Facebook Twitter Email
Previous ArticleLower pigmeat prices play a leading part in falling global meat values
Next Article FUW highlights “desperate need” for a boost to farmgate prices
PW Reporters

Read Similar Stories

Pig industry veteran Hugh Crabtree awarded MBE

June 16, 2025

Pig industry views sought to inform Minette Batters’ farm profitability review

June 5, 2025

Budget row, biosecurity concerns and weather – where the pig sector is seeking improvement in 2025

January 1, 2025
Latest News

GB pig prices for week ending July 12, 2025 – SPP continues to inch up

July 16, 2025

Defra issues timely holiday season reminder on strict personal import rules

July 16, 2025

Straw prices for the week ending July 20, 2025

July 16, 2025
Sponsored Content

THE GATEKEEPER OF RESPIRATORY HEALTH – MYCOPLASMA HYOPNEUMONIAE (M.HYO)

April 30, 2024

Tackle the root cause of PWD with free diagnostic tests

March 1, 2024
Current Pig Industry jobs
  • Pig Stockperson – Ref 1763 Scotland

    • Scotland
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Senior Piggery Stockpersons – Ref 1762 Western Australia

    • Western Australia
    • Roadhogs Recruitment Ltd.
    • Full Time
  • Assistant Pig Farm Manager – Ref 1761 Leicestershire

    • Leicestershire
    • Roadhogs Recruitment Ltd.
    • Full Time
GETTING IN TOUCH
  • Advertise
  • Contact Us
  • Meet The Editors
  • About Us
  • Email Newsletters
  • Subscribe
  • Reuse permissions
OUR SOCIAL CHANNELS
  • Twitter
  • LinkedIn
PARTNER EVENTS
RELATED SITES
  • Farmers Weekly
  • Agronomist & Arable Farmer
  • Farm Contractor
  • National Pig Awards
  • Pigs Tomorrow
  • Poultry News
  • Weekly Tribune
  • Privacy Policy
  • Cookies Policy
  • Terms and Conditions
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Type above and press Enter to search. Press Esc to cancel.