NPA launches next phase of the Pork Report

The NPA has launched the next phase of The Pork Report, with a focus on championing and encouraging New Product Development (NPA).

The idea is to highlight some of the examples of NPD out there in retail stores, encouraging people to eat more pork and stimulate retailers to do more,  said NPA office manager Andrea Vickers, who runs the @GBPork social media sites.

But we need the help of NPA members and supporters to seek out these exciting new products when you are in stores and then to cook them and tell us all about,” said NPA office manager Andrea Vickers, who runs the @GBPork social media sites.

Here’s how it works…  

NPA will be posting examples of NPD available in the supermarkets on the @GBPork Twitter and Facebook feeds. Look out for #ThePorkReport hashtag.

If you come across any British Pork NPD while you or your family are out shopping, buy it, cook it and review it for us!

Send in the photos of the product in the packaging raw and plated up as your dinner, plus a short review of what it was like.

You can tweet the review and pictures yourself or post them on Facebook, tagging NPA using @GBPork. Make sure you use #ThePorkReport and tag the supermarket you got the product from.

Alternatively, you can email the pics and review along with the store to [email protected] and the NPA will do the rest.

Click here for an exciting new product we have posted already.


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About The Author

Editor of LBM titles Pig World and Farm Business and group editor of Agronomist and Arable Farmer. National Pig Association's webmaster. Previously political editor at Farmers Guardian for many years and also worked Farmers Weekly. Occasional farming media pundit. Brought up on a Leicestershire farm, now work from a shed in the garden in Oxfordshire. Big fan of Leicester City and Leicester Tigers. Occasional cricketer.