Returning consumer campaign highlights positive role of meat and dairy in a healthy diet

AHDB’s We Eat Balanced consumer marketing campaign, which highlight the positive role meat and dairy can play in a healthy, sustainable diet, has returned.

The campaign, which will be promoted across social media and video content, will also featuring on supermarket shelves, online advertising with the Mail Online and full-page adverts in the Guardian.

Key messages remain the same as the previous campaign earlier this yes. They are:

  • Beef, pork, lamb, and milk contain vitamin B12, an essential nutrient not naturally present in a vegan diet
  • Red meat and dairy produced in Britain is amongst the most sustainable in the world
  • Beef, pork, lamb, and dairy are produced in the UK to world-class food and farming standards

AHDB said of the campaign: “There are a lot of mixed messages in the media around food and nutrition, meaning it’s easy to get confused. That’s why we’ve started the We Eat Balanced campaign, to provide an evidence-based antidote to the misinformation.

“We know that the food choices we make are integral to our health and wellbeing, and a balanced diet is one that offers variety, nourishment and enjoyment, while remaining in harmony with the environment.

“Here in the UK, we have a balanced approach to farming, and we want to shine a light on that too. Our farmers are united in their ambition to bring high-quality, naturally nutrient-rich produce to people and are continuously driving towards a carbon-neutral food industry with high welfare standards at its heart.”

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