Tulip is gearing up for 2015 Danepak brand relaunch

The scheduled relaunch early next year of the Danepak brand by Tulip Ltd., took a step forward this week with the company’s selection of London-based advertising agency isobel and Windsor-based strategic design agency 1HQ, both for the 2015 project.

Describing the relaunch as part of Tulip’s “strategic drive to grow our categories through heightened consumer insight” the company’s senior brand & licensing manager, Simon Harrington, said he was looking forward to working with some “true experts” to help build a strong portfolio of brands.

Danepak, which has been a feature of the retail and food service sector for more than 40 years, has a long history of innovative marketing campaigns, the most recent of which, ‘Mornings made better’, aired on national TV during 2011-13 and featured the fictional village of Morning. 

Mr Harrington added: “The relaunch of the iconic Danepak brand is just one of several projects we have underway which we believe will offer consumers something new and exciting, including the recent launch of our new range of 100% British cooked meats under the Cherry Tree Farm brand in Co-op stores.”

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