Specially Selected Pork campaign short-listed for top award

Quality Meat Scotland’s “Do More with Pork” radio campaign has been selected as a finalist for the Scottish creative industry’s top annual award.

The campaign, which promoted Specially Selected Pork, has been nominated for best radio advert, having successfully reached over three million consumers during a six-week run earlier this year.

“To be short-listed for such a prestigious award is great recognition of the success of the hard work which went into this campaign,” said QMS Marketing Executive, Graeme Sharp.

“Our thanks to all of those who we worked with, including the farmers involved, for their support and encouragement in developing the campaign.”

The awards ceremony will take place on Thursday October 6.

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