Scottish ‘Do More With Pork’ campaign targets 1.5m consumers

Aberdeenshire pig farmer, Russell Rennie, joined Quality Meat Scotland’s Specially Selected Pork ambassadors at ALDI’s Inverurie store this week to encourage shoppers to “Do More with Pork”.

He was taking part in the Scotland-wide QMS marketing campaign behind the Specially Selected Pork brand, which includes sampling activities across Scotland. The eight-week campaign, which kicked off at the end of June 2017, is set to reach over 1.5 million consumers.

“By giving shoppers a taste of this fantastic product, we hope to remind those who don’t regularly buy pork how budget-friendly and versatile it is,” said Mr Rennie, who runs 120 sows at Mains of Tillyangus, Clatt.

Graeme Sharp, QMS Marketing Executive said ALDI have shown tremendous support of the campaign by hosting sampling of selected dishes in store.

Headline image shows Russell Rennie (centre) with ALDI store manager Jamie Lucas (far left) encouraging customers to “Do More With Pork”.

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