Quality Meat Scotland (QMS) will shortly be unveiling details of a new marketing and PR campaign to promote Specially Selected Pork (SSP), timing the announcement to coincide with the pigmeat quality brand’s sponsorship of the Taste of Grampian event on June 4.
“The north-east of Scotland is where the majority of the Scottish pig farming takes place and home to over 60% of the Scottish sow herd,” said QMS chairman, Jim McLaren (pictured above). “Indeed, pig production is worth around £40 – £50 million annually to the north-east economy.
“Our pig farmers take great pride in the excellent job they do to produce quality pork which is tasty, healthy, versatile and also great value for money.”
As sponsors of Taste of Grampian, the SSP brand is also looking to cash in on the value of the event to the local economy which, according to organising chairman, John Gregor, was worth “around £2 million” last year.
“We are looking forward to this year’s event building on this impressive figure,” said Mr Gregor.