Pork given key focus for NFUS/Aldi consumer event

Specially Selected Pork will be one of the featured items during a “speaking to consumers” event in Aberdeen on Saturday which is being run by NFU Scotland in partnership with the discount supermarket, Aldi.

NFUS and Aldi have combined on similar ventures over the last 12 months in an attempt to “inform and interact” with shoppers, giving them the chance to taste some of the “finest quality produce” available from Scotland.

Consumers on Saturday (June 18) will be introduced to the impact which assurance standards such as Red Tractor, Specially Selected Pork and British Lion Eggs have on their food.

“It’s always great to be able to go out and meet many of the shoppers buying our produce,” said NFUS pigs and poultry chairman, Kevin Gilbert (pictured above).

“As farmers we are delighted about the huge amount of public support for the hard work that we do producing high-quality, tasty food.

“This has been a challenging year for farmers in a number of sectors. Pig prices continue to be at a real low but we want to be optimistic. That’s why it’s so important that we promote our products and ensure that people think local.

“Our activity this weekend, and at similar events elsewhere in the past, is important to ensure we are more visible than ever and get our messages across to the people that matter, the consumers buying our produce.”

Aldi Scotland’s buying director, Marion MacCormick, added: “These sampling sessions will give Aldi shoppers the chance to try some of Scotland’s tastiest fresh produce and we are delighted to support this ongoing initiative with the NFUS.”

This event takes place between 11am and 2pm on Saturday at the Aldi Store in Links Rd, Aberdeen.

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